Experience
Entrepreneur · Mobile App
Kai · Frankfurt, Hessen, Deutschland
Present
Co-leading the development of KAI, an AI-powered mobile health app, alongside my M.Sc. studies. Defined the business model and strategic positioning for early-stage launch, created an investor-ready pitch deck with financial projections, and led the application process for grants and startup competitions. Conducted extensive market research and designed the go-to-market strategy, focusing on user needs, growth opportunities, and product–market fit.
Entrepreneur · E-Commerce
IATG Clothing UG · Rheinfelden (Baden), Baden-Württemberg, Deutschland
Led business strategy and daily operations for a Shopify-based DTC brand. Executed digital marketing strategies and managed Meta ads campaigns, increasing ROAS by up to 4x. Operated in a lean two-person setup, gaining hands-on experience in running and growing an online business.
Specialist · Process Management
MediaMarktSaturn · Ingolstadt, Bayern, Deutschland
Delivered cross-functional presentations to top management in an international setting. Optimized internal processes by integrating third-party software solutions. Created strategic frameworks and briefing materials for the Board of Directors to support decision-making.
Performance Marketing Manager
Executed data-driven performance marketing campaigns with a strong focus on measurable results. Managed paid social media ads, achieving up to 6x ROAS. Designed visual creatives and reporting dashboards to enhance campaign visibility and clarity. Promoted from intern to manager within 5 months based on marketing performance.
Logistics & Direct Sales
MeinEinkauf.ch · Konstanz, Baden-Württemberg, Deutschland
Coordinated internal and external logistics operations, including inventory and outbound shipment processes. Handled customs clearance and delivery coordination for shipments crossing the German–Swiss border. Gained hands-on experience in logistics execution, cross-border shipping, and operational workflows.
Retail Sales
Esprit · Konstanz, Baden-Württemberg, Deutschland
Assisted customers at the point of sale and processed retail transactions. Supported the sales floor team in providing a positive and seamless shopping experience. Developed communication and service skills in a dynamic retail environment.
Education
Goethe University Frankfurt
Master of Science - MS, Betriebswirtschaftslehre
Sabanci University
Exchange semester, Business, Management, Marketing
Universität Konstanz
Bachelor of Science, Wirtschaftswissenschaften
Universidad Carlos III de Madrid
Exchange semester, Wirtschaftswissenschaften
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