Irena Osovsky

Director of Marketing and Consumer Insights

Woodland Gourmet

Present

Senior Marketing Manager C Stores and Restaurant Chains

Schwan's Company · United States

Marketing Manager

Schwan's Company · Bloomington, Minnesota

Sr. Marketing and Product Development Manager

Department 56 · Eden Prairie

* Built and managed brand, assortment, product, pricing and marketing strategies to meet financial goals and objectives. * Led a cross functional team of experts thru product development and product launch cycles. * Analyzed and reacted to in season sales and inventory needs. * Built and managed key vendor relationships focusing on collaboration and mutual goals. * Successfully managed licensing partnerships with biggest entertainment and lifestyle brands including Disney, Peanuts, Warner Brothers, Frank Lloyd Wright Foundation, Coca-Cola and more. * Proposed and developed custom assortment for National as well as Card/Gift retailers working in partnership with retail buyers and Enesco sales team. * Coached and assisted Enesco sales teams in marketing new licenses and products. * Attended industry shows domestically and internationally to gain market, trend and competitive insights.

Buyer

Gander Mountain · St. Paul

* Delivered in excess of $50 million in yearly core camping sales while managing turbulent seasonality and inventory needs. * Planned and executed promotional, pricing, assortment planning, and merchandise presentation strategies. * Worked in partnership with key vendors and a sourcing team to develop own brand assortment driving own brand penetration and margin performance * Negotiate yearly business contracts with over fifty business partners maximizing relationships and performance. * Lead process improvements by challenging status quo and advocating for change.

Global Sourcing Manager

Target · Greater Minneapolis-St. Paul Area

 Lead a team of sourcing experts in China and India to deliver over $60 million in Lawn and Garden products yearly.  Identified, evaluated and developed global business partners to maximize assortment, profitability and execution.  Effectively lead Target branded product negotiations balancing quality, design, execution and pricing objectives.  Managed all aspects of vendor execution by partnering with merchants, designers, product and packaging engineers, quality assurance and global compliance teams to deliver quality product timely.  Traveled extensively to build vendor partnerships, expand product knowledge and manage development process.

Business Process Consultant

Target

Buyer

Target