Hilary Bartle

Senior Manager, Market Research - Maybelline Dmi

L'Oréal · New York, New York, United States

Present

Senior Manager, Global Custom Insights

Condé Nast

• Spearhead hands-on management of primary research from end-to-end for several brands across Condé Nast’s portfolio (GQ, Bon Appetit, Pitchfork, Conde Nast Traveler, Wired and more); including questionnaire design, survey programming, data analysis, and report development • Conduct brand strategy research to inform cross-platform content production, develop new paid product launches, understand our target audience, and develop messaging • Meet with key stakeholders in marketing, product, sales, and audience development to translate business questions into focused research objectives across methodologies • Synthesize insights and data into actionable recommendations to deepen our understanding of our consumers’ motivations to influence strategy and marketing decisions

Market Research & Insights Analyst

Traackr · New York, NY, United States

- Leveraged Traackr’s platform to analyze influencer marketing trends across industries and markets and identify insights that can help CMOs and their teams improve strategies and think differently about their approach to their programs - Produced engaging content based on findings to feed marketing campaigns and supported the customers’ journey including in-depth reports, briefings, weekly blog posts, etc. - Worked collaboratively across internal and external teams to develop research topics to intrigue and educate potential prospects; through contributing insights to the internal sales process and developing stories with a PR team for our target media publications

Strategy Manager

DB5

Lead teams in developing and executing quantitative projects, serving as the main point of contact for clients. These projects include brand health / tracking, attitudes and usage studies (global and US), copy testing, message testing, segmentations (global and US), and user research. Develop insights and implications based on data analysis and ensure methodology, data, and reports are in-line with client objectives. Work with qualitative partners to develop holistic findings and reports. Client industries include: Retail, Non-Profit / Cause-based, Healthcare, CPG, Media & Television, Tourism (Promoted from Project Catalyst to Brand Strategist, Brand Strategist to Strategy Manager)

Brand Strategist

DB5 · Greater New York City Area

Project Catalyst

DB5

Account Manager

TAG

- Responsible for managing the timely execution of ad material production - Provides point of view to maintain the brand standard across campaign launches for POS, OOH and digital orders - Responsible for trafficking both National and International print media plans - Coordinates projects from a design/concept stage with a team of graphic designers through to final production and supply - Manages post production needs for clients through printers and vendors - Day to day contact for the global design team and clients based overseas

Client Leadership Intern

22squared · Atlanta, GA

• Completed an intensive 8-week internship program in which interns were assigned to specific teams and were responsible for the development of a full advertising campaign. • Responsible for conducting in-depth competitive and industry research and the development of a weekly newsletter to present findings to Client Leadership team. • Completed broadcast traffic instructions for National Cable and Network Prime media buys. • Lead a complete reorganization of one of the Agency’s Client creative websites used to present all digital creative elements to Clients. • Assisted Supervisors in the development of creative briefs and project action forms to prepare all teams for monthly creative updates to the Client website as well as any other deliverables needed. • Attended weekly Agency seminars and participated in group/personal development activities and assignments. • Client Experience: Baskin-Robbins, Costa Rica Tourism Board, Tampa Bay Lightning

Marketing Intern

Hillgate Communications

• Worked as a marketing intern at a marketing and communications agency on a project for a non-profit client to help prepare for a community event • Wrote media stories featuring the agency that were published in a local newspaper • Developed a website brief and suggested web content for local web design agencies in preparation for a new website

Marketing Intern

Leon Restaurants

• Worked as a marketing intern at a restaurant chain with nine locations across England • Presented a PowerPoint analysis of feedback for the new dinner menu at the weekly trade meeting with the chairman and CEO • Reported a competitor research analysis PowerPoint to the chairman and CEO • Performed analysis of food wastage numbers given by the restaurant managers using Excel which was sent to the operations manager