Heather C.

Senior Analyst, Consumer Insights

Lilly Pulitzer

Present

•Led end-to-end research strategy to inform merchandising, loyalty, and marketing decisions across seasonal launches and promotional events. •Designed and programmed custom surveys in Qualtrics, including advanced logic, segmentation frameworks, and behavioral deep dives to uncover motivations behind purchase and attrition. •Developed and scaled Voice of Customer (VoC) initiatives, synthesizing survey data, social sentiment, and community feedback into executive-ready recommendations. • Moderated focus groups and qualitative discussions with top-tier loyalty members to uncover emotional drivers, print preferences, and evolving expectations. •Built and leveraged Looker dashboards to analyze customer cohorts, tier behavior, promotional performance, and retention trends. •Translated complex data sets into clear insight narratives that influenced product assortment, pricing strategy, and loyalty benefit evolution. •Partnered cross-functionally with Merchandising, Marketing, Ecomm, and Reta…

Sr. Marketing Specialist, Market Research & Consumer Insights

Canon USA · Greater New York City Area

• Perform in-depth market research and competitive analysis, regularly publishing research briefs to management. Pinpoint and gain an understanding into customer behavior and insights. • Formulate and craft comprehensive research questions and surveys in order to gain more in-depth answers and evaluations/ feedback to drive impact-based decisions and research. • Create user registration surveys to segment by product and demographic in order to understand current customers and utilize those insights to improve registration rates. • Conduct IDI’s, focus groups and surveys to young consumers and their guardians to support the Canon IVY launch, utilizing research to understand behaviors, with these insights we are able to pinpoint our target markets “My First Canon Experience” capturing top market share with YoY growth. • Conduct app research and UI tests to improve Canon Mini Print App, as a result increased in app content usage, print volume and facilitating a 5% increase in overall user…

Marketing Manager

Joe Fresh · Greater New York City Area

• Managed PR events in-store, enhancing brand visibility and engagement with a growing clientele. • Collaborated with the corporate team, Creative Director, and CEO on store walkthroughs to align on visual merchandising strategies. • Prepared weekly inventory reports for buyers, ensuring alignment with new collections and sales performance. • Worked closely with the corporate visual team to innovate merchandise placement and mannequin styling.

General Manager

Abercrombie & Fitch · Greater New York City Area

• Managed a $15 million location, ranking among the top ten grossing stores domestically. • Led a team of 8-10 assistant managers, promoting 5 to store managers and 1 to general manager. • Executed proactive recruiting strategies, hiring 10-20 employees weekly to meet seasonal staffing needs. • Achieved excellent scores on internal and regional audits, significantly reducing shrink from 5.67% to 0.56%.