Experience
Sr. Shopper& Digital Insights Manager
Shopper Insights Manager
Utilized Shopper Based Design insights to help retailers gain sales, share and category growth and brand growth for SCJ.
Senior Market Research Manager - Home Storage Innovation
Successfully led strategic Demand Landscape research to help the Ziploc team understand the factors that drive consumer demand within the category. Identified and prioritized opportunity areas for both base and expansive innovation and developed a 5 year innovation & growth strategy for Ziploc. Helped drive Ziploc brand activation strategies for Family Dollar and the Back to School drive period via insights gained through in-store research and shop-a-longs. Led research & developed a detailed innovation roadmap for Ziploc in the Food on the Go space.
Senior Market Research Manager - Home Cleaning
Managed redesign of Scrubbing Bubbles packaging graphics across the entire portfolio of products, resulting in strengthened shelf impact, communication, and improved shopability, resulting in a significant sales lift in market. Led insights for the launch of the highly successful Scrubbing Bubbles Toilet Gel which led to double digit share growth for the brand. Conducted research to successfully identify barriers to trial for Scrubbing Bubbles Toilet Gel and worked with brand team and agency partners to develop successful creative that increased relevance and purchase interest, resulting in a significant lift since going on air. Led research to develop and implement the strategy for Scrubbing Bubbles to enter the kitchen territory and migrate the fantastik brand, including ethnographic research, optimizing the line of products, claims, and packaging as well as developing strong copy.
Consumer Research Manager
Lead consumer research for Miller High Life, MGD, Milwaukee's Best, Icehouse, Mickey's, Olde English, Steel Reserve, and Sparks. Projects included ethnography, positioning, creative development, equity tracking, product testing, product claims, and new product development work.
Consumer Research Associate
Market Research Intern
Rayovac
Education
Wisconsin School of Business
MBA, Market Research
University of Wisconsin-Whitewater
BBA, General Business
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