About
Passionate about transforming insights into strategies that bring consumers closer to brands, I hold an MBA in Luxury Marketing from NYU Stern and specialize in brand strategy, marketing, and growth within the consumer goods sector. With a focus on innovative strategy development, rebranding, and strategic partnerships, I leverage data-driven insights and creative problem-solving to engage diverse consumer segments. I aspire to drive value and growth for consumer brands and ultimately contribute to venture capital initiatives that invest in and scale innovative businesses.
Experience
Ai Strategist
Market Research and Project Manager
Present
• Contributed to strategic initiatives for a harm-reduction brand focused on addressing the opioid overdose crisis in the United States. • Supported research initiatives exploring the impact of fentanyl test strips and harm-reduction messaging on overdose prevention. • Assisted in developing partnerships and research collaborations with academic institutions and public health organizations.
Mba Consultant
FERRAGAMO · New York, New York, United States
Proposed Web3 and Digital Product Passport (DPP) platform for Ferragamo to sell potential collections and NFTs with comprehensive financial report. Led collaborations initiative, suggesting three stage Hollywood theme marketing campaign for social media and Web3
Mba Consultant
Gucci · New York, New York, United States
Analyzed and strategized the brand's digital footprint in key American markets
Operations Director
Q House of Basics · New York, New York, United States
• Rebranding and restructuring preparatory to expansion into leading global markets •Supervise rebranding operations, including on- and off-line marketing and PR •Supervise product development, friend-shoring, and reshoring supply chains •Personally, overseeing NYC flagship expansion, including oversight of real estate operations
Operations Assistant
Q House of Basics
Israeli slow fashion mainstay pioneering US/CA expansion. Emphasizing sustainability and timeless design. Celebrated in Oprah Magazine, Harper's Bazaar. • Assisted Online Retail Director, managed international marketing platforms, e.g. Shopify. • Liaised with social media firm, shadowed social media operations director.
Airborne Medic
•. Medical Operations Coordinator •. Supervised, orchestrated and participated in medical/evac IAF SOF operations •. Head of Emergency Response Department; Achieved Honors for the organization and structure of the the Emergency Response Team was able to significantly lower the response rate. • Consistently rated IAF SOF leading medic/ops-coordinator
Education
NYU Stern School of Business
Master of Business Administration - MBA, Fashion and Luxury
Columbia University
Neuroscience and Behavior; Premed, Biology/Biological Sciences, General
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