Hanns-Christoph Leisewitz

Chief Growth Officer

Lassie

Present

Founder & Ceo

Leisewitz Ventures · Berlin

Present

Startup Consulting and Seed Investments

Director Performance Marketing/Ecommerce, Eu & Head of Global Crm

Allbirds · Metropolregion Berlin/Brandenburg

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness.

Director Marketing, Eu

Casper · Berlin Area, Germany

- Founding team member of the EU headquarter. - Developed EU growth road map and go-to-market strategy, screened and prioritized key markets. - Managed performance based on acquisition source and acquisition KPIs (CAC etc.). - Planned budget (yearly budget > €10m ) and managed spend on growth initiatives across all EU markets (DACH, FR & UK). - Responsible for performance against key top-line growth KPIs. Set, tracked and optimised main KPIs in order to assure future growth. - Developed and measured the success of new growth tactics. - Set up the business case and managed the process around the London pop- up store. - Worked closely with different stakeholders across the organisation (Operations, Product & Biz Dev) in order to assure growth KPIs are met. - Hired 15 people for the marketing and analytics department.

Head of Performance Marketing (Interim)

payleven - Now SumUp · Berlin Area, Germany

- Took over the marketing department for four months in order to restructure and improve efficiency across all marketing channels. - Implemented new reporting structure. Defined, set and managed channel KPIs in order to perform against top-line revenue goals. - Redefined the marketing strategy across all the EU markets. - Sparring Partner for all mkt. channel managers. - Reported directly into the CEO and founding team.

Co-Founder & Chief Marketing Officer

Dalia Research

Dalia Research is now known as Latana (https://latana.com/) after they rebranded. -Responsible for initiating, building out and managing relationships with key global publishers. - Defined the marketing strategy and corresponding road map for Dalia Research. - Tracked, reported and analyzed website analytics and PPC initiatives and campaigns. - Managed the product team and set up structures which facilitate product development. - Successfully closed two finance rounds and raised 7-digit investment. - Hired top talent (10 people) in order to grow Dalia Research.

Head of Online Marketing - Project-a Ventures

Toroleo GmbH

- Responsibility for all marketing channels (SEM, SEO, Online Display, Affiliate & Print) - Defined the marketing strategy and budget for Toroleo.de. - Responsible for the optimization of the product (A/B Testing, CRO etc.). - Responsible for the forecasts, investor and cost reports. - Managed the implementation of the Data Warehouse System and the definition of the key marketing reports for Toroleo.de. - Managed 6 direct reports.

Senior Marketing Specialist, Ukie

Vistaprint

- Team Lead for all UK acquisition channels - Hired and managed 4 direct reports - Defined and communicated the digital strategy and budget. Marketing budget responsibility in 2012: $2.5 million - Responsible for the Business Development of all Vistaprint acquisition channels e.g. Online Display, Search, Email, Print, Direct Mail etc. - Responsible for planning, forecasting, media buying and cost reporting. - Analysis & Optimization of Vistaprint's marketing campaigns. - International negotiations with Fortune 100 companies. - Continuous trend & market analysis in order to find additional expansion opportunities. - Participated in Vistaprint's Managers Development Program - 3 Promotions in 3 years.

Junior Product Manager (Internship)

Ostfriesische Tee Gesellschaft Laurens Spethmann GmbH & Co. KG

- Responsible for all national marketing activities for two off the biggest german tea brands: Meßmer & Milford. Activities undertaken: - Market Entry Strategy - Development and creation of new promotions for diverse brands - Market analysis of the German Tea market

Analyst (Internship)

UBS Investment Bank

- Market and company analysis - Asset valuation - Historical earnings valuation - Future maintainable earnings valuation