Haley Kiernan

Insights Manager

Mars

Present

Market Research Consultant

Ipsos

Behavioral Scientist

Irrational Labs

Behavioral Science Specialist

Edward Jones

As a behavioral scientist, my expertise is in human behavior and decision making. At Edward Jones, I worked on a variety of projects to better understand and meet the needs of both customers and employees. This included conducting research to understand behavioral motivators and barriers and designing strategies to make behavior change successful. Specific examples include: - Led focus groups to derive insights that shaped the design of a new learning product for 18,000 financial advisors - Conducted workshops to generate a new user-centered approach to help financial advisors easily find resources - Designed journey maps for a variety of digital products to enhance customer engagement and mitigate pain points - Created behavioral strategy briefs that analyzed the user experience and identified opportunities for optimization

Behavioral Science Writing Intern

Newristics · Philadelphia, Pennsylvania, United States

Using behavioral science and knowledge of how people make decisions, I applied my expertise to create more effective, relevant, and memorable marketing. Specific examples include: - Wrote product messaging for dozens of products by applying heuristics to make the messaging more salient - Incorporated behavioral biases and their impact on purchasing to tailor product descriptions and motivate use

Quantitative Analyst

MDRG, Inc. · Greater New Orleans Area

As a quantitative analyst, I worked with a variety of clients to identify their business objectives and conducted research to help them meet those objectives. Specific examples include: - Led research projects from end to end while working directly with various clients to meet their objectives - Summarized and visualized data into compelling, concise reports using Tableau and PPT to communicate insights - Presented research results to clients using reports and slides to highlight main findings and answer questions - Analyzed datasets and conducted statistical analyses in SPSS, Sawtooth and Q to turn raw data into clear insights - Wrote, programed, and fielded quantitative surveys to gather data in order to answer research questions - Conducted literature and syndicated data reviews to inform and shape research plans and methodologies

Research Intern

Education Research Alliance for New Orleans · Greater New Orleans Area

- Created policy framework for the creation of the National Charter School Database - Researched school legislation by state to compare and document states’ educational policies - Prepared and revised research reports and sample materials to be presented at conferences and meetings

Member, School of Science and Engineering Student Government

Tulane University · Greater New Orleans Area

Dining Board Member

Tulane University · Greater New Orleans Area

Honor Board Member

Tulane University · Greater New Orleans Area

Psychology Research Assistant

Tulane University · Greater New Orleans Area

- Promoted, administered and ran participants through social psychology experiments and surveys in both the lab and field - Programmed research software and designed experiments using Qualitrics and MediaLab. - Coded data using SPSS Statistical Software. - Read, discussed and applied current research to stay up-to-date in the field

Game Operations Supervisor

Tulane University Athletics · Greater New Orleans Area

- Monitor and manage all 60 student workers, solve game day complaints and crises and host teambuilding events throughout the semester - Act as a liaison between upper management and student workers

Game Operations Team Member

Tulane University Athletics · Greater New Orleans Area

- Stimulated school spirit, sold programs, took tickets, ushered and answered customers’ questions while staying engaged and working cohesively in a large group of employees

Executive Board Member and Discipline Chairman

Phi Mu Fraternity · Greater New Orleans Area