About
Versatile, results-oriented General Management trailblazer with international Brand Management experience in B2C and B2B across Sustainability, SaaS, Mobile Technology, Consumer Packaged Goods, Healthcare. Ability to integrate digital and traditional Marketing disciplines. Courageous, unconventional, curious and agile, with the desire to navigate and lead others through foreign territory. Experience across Global Brand Strategy, Brand Management, Advertising development, Agency Management, Innovation and Business development.
Experience
Chief Revenue Officer (Cro)
ImpactNexus · Berlin, Germany
Present
Intelligent Sustainability Management for Venture Portfolios and Startups
Investor / Business Angel
Business Angels Club Berlin-Brandenburg e.V. (BACB) · Berlin, Germany
Brand Development & Strategic Marketing
HERE Technologies · Berlin Area, Germany
Leading HERE Brand Development initiatives including Full Funnel Campaigns across Brand Awareness and Lead Generation globally across different industry verticals. Content Strategy lead. Key Liaison for Media Agency Relationship. Communication Team lead for CES Activation.
Head of Marketing and Business Development
Synfioo GmbH, Logistics Startup · Potsdam Area, Germany
Developed Sales Pipeline and Marketing Communication for Synfioo Logistics Cloud Software Services.
Interim Cmo
Newsenselab GmbH, Digital Health Startup · Berlin Area, Germany
Led Marketing activities for the launch of first certified medical App M-sense to prevent and treat Migraine into the German market.
Lg Mobile Brand Management Lead
LG Electronics · Englewood Cliffs, NJ
Driving LG's Mobile Brand Agenda in the US. Leading LG's US Smartphone and Wearables Marketing across Media and Creative in TV, Digital, Social Media, PR, Promotions and Sponsorships. Launched LG's G2, G Flex and G3 smartphones driving 60%+ revenue growth in 2014.
Director Brand Communications
Leading development and implementation of integrated Brand Communication programs across TV, Print and Out-of Home Advertising, In-Store Marketing, Digital Marketing, PR, Consumer Promotion and Sponsorships to drive LG's Consumer Electronics business in the US.
Consultant
Apple & Eve · Port Washington, NY
Directing strategic assessment on Awake Energy Drink and leading Innovation plan on A&E’s Kids business, including Sesame Street Brand.
Director Brand Management
Cadbury Schweppes · Rye Brook, NY
Responsible for development of the brand commercial agenda, providing vision and long term strategic direction to meet portfolio and contract objectives for different Beverage Brands (>$500 Million in sales). Brands included Hawaiian Punch, Clamato, Yoo-Hoo, Mr&MrsT, Rose’s, IBC, Orangina and Nantucket Nectars. Developed strategic partnership with Anheuser-Busch for Clamato, resulting in the launch of Budweiser/Bud Light Clamato Chelada in 2007 reaching $100 Million in Retail Sales.
Senior Brand Manager
Bayer Healthcare · Morristown, NJ
Responsible for New Product and Clinical Claims Development for the analgesic brand Aleve, (>$200 million in sales). Spearheaded Aleve’s Analgesic New Products Initiative including Strategy definition, New Product Idea assessment and consolidation as well as Plan development and approval.
Senior Brand Manager
Responsible for the planning, implementation, and control of all communication activities regarding the brands Alka-Seltzer, Tabcin and One-A-Day in Mexico with financial responsibility for the Advertising, Promotion, and Market Research Budget.
Education
California State University-Long Beach - College of Business
MBA, Management, Marketing
University of Hamburg
Diplomkaufmann, International Business
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