About

I am a tech executive with 15+ years of experience in E-commerce, Software as a Service (SaaS) and Technology. I have a track record of defining ambitious visions and growing businesses. I know to leverage technology to scale operations in e-commerce, online marketing and customer success. I am recognized for partnering with cross-functional leaders to define strategic plans and achieve ambitious results. I have developed high-performing teams in marketing, category management and customer success, in large tech companies such as Amazon and Wayfair as well as scale-ups such as Mirakl.

Experience

Senior Director Marketplace Enablement

Staples · Greater Boston

Present

Develop and roll out marketplace strategy for 50+ FTE seller/vendor management organization. Partner with operations, marketing, finance and technical teams to drive automation at scale. Create joint business plans to grow national brands online. Hire and develop organization of marketplace specialists. Develop processes and tools to launch and grow private label products. Manage marketplace P&L across categories.

Sabbatical

· Greater Boston

Became qualified freelance artificial intelligence (AI) Evaluator. Reviewed and verified complex natural language data sets to train large language models (LLM) in English and German. Developed structured feedback to improve models. Secured 3 franchise agreements in the printing and home care categories. Evaluated market viability in the Boston Metrowest region, assessed franchisor business models, built initial sales pipeline and created end-to-end business plans.

Director Category Management Canada

Wayfair

Managed 3 teams owning commercial, operations and marketing roadmap for suppliers operating on Wayfair.ca. Defined and executed commercial strategy for Wayfair Canada with cross-functional partners (pricing, operations, promotions, marketing) to return business to growth. Segmented supplier portfolio to focus team on highest ROI opportunities. Created cadence of structured reviews to track progress against goals and update category plans. Benchmarked UX for Canadian site to optimize customer experience.

Director Marketing Technology - Partner Success

Wayfair · Boston, Massachusetts, United States

Led 2 commercial teams and 2 technical teams to streamline and scale global supplier marketing efforts. Defined supplier success roadmap and relevant communications in partnership with cross functional leaders in category management, operations, pricing and executive leadership. Designed and launched outbound communications platform to reach suppliers at global scale. Migrated automated emails from legacy code monolith into new communications platform to gradually improve quality of messaging by measuring key engagement metrics and fine tuning copy and design.

Director Customer Success

Mirakl · Greater Boston

Managed US customer success team to launch and grow online marketplaces for retailers and direct-to-consumer brands. Launched new online marketplaces collaborating with internal and customer teams to execute strategic digital transformation and technical integration with Mirakl software. Supported customers through holiday peak execution to achieve growth in Gross Merchandise Value while ensuring 0% downtime. Collaborated with product management leadership to include client needs in technical roadmaps.

Head of Marketing, Online Experience, Amazon Devices, North America

Amazon · Greater Seattle Area

Led 6 teams to develop, test and execute online marketing for Echo, FireTV, Kindle and Tablet. Defined and executed onsite go to market strategy for Amazon devices with all vertical product teams across product detail pages, onsite search, SEO, SEM and email. Executed two major releases of new devices, with no major incidents, lags or leaks. Conducted A/B testing to inform ideal UX in order to drive conversion. Integrated findings in roadmap.

Head of Program Management, Fashion Accelerator, Private Brands

Amazon

Relaunched direct to consumer private label program to empower apparel factories globally to sell to Amazon customers via FBA (Fulfilled by Amazon). Managed 3 teams across product management, sourcing and design. Doubled the number of participating factories. Introduced automated logic to identify customer sentiment across suppliers’ customer reviews.