Gabriela Avelar

Lead Consumer Business Intelligence Hair & Skin Care

Kenvue · Miami-Fort Lauderdale Area

Present

• Designed and defined priorities for insights within the Body & Haircare division at Kenvue, focusing on NA and Global markets. • Led critical analyses including demand spaces, segmentation, and brand architecture to inform long-term strategy. • Influenced leadership to invest $3.5MM annually in consumer insights, enhancing understanding of market needs.

Consumer Insights Specialist

Mondelez International (Mdlz)

Present

Relocated to US as expatriate to lead Global G&C Consumer Insights based on exceptional local business impact. Delivered strategic consumer insights that redefined Trident brand strategy, drove $100M+ gum innovations, and enhanced Oreo global campaign across Brazil, India, UK and US. Developed $2B Oreo global brand strategy achieving highest brand pre-test scores in a decade. Established standardized global brand health tracking and pre-test methodology post-Cadbury acquisition, enabling consistent measurement across regions. Managed $2.5M global consumer insights budget. Recognized as top talent at Mdlz, selected for high-potential leadership development program. Gained cross-category experience across entire Mdlz portfolio (gum, candy, chocolates, crackers, cookies).

Assoc. Director Consumer Insights & Analytics

Mondelēz International · Miami/Fort Lauderdale Area

* Led and designed COVID-19 tracker in 14 countries using a novel approach and providing a summary of insights and actions weekly through a tailor-made infographic globally by partnering with key consumer insights partners in local markets. * Influenced key stakeholders with critical findings and strategies to integrate into Mdlz’s strategic growth plan. * Developed a consumer-driven packaging sustainability strategy focusing on the highest impact categories in 4 regions. Having as target an initiative that should bring 4% of global growth in 3 years. * Developed and designed innovation tests, reduced the timetables to 70%, and shared strong consumer insights to attain company goals Managed a global consumer insights budget of 2.5M US$, one direct report, and influenced 14 business units’ leads for Insights & Analytics (I&A). * Being part of the core team for the Mdlz Digital Transformation and Capabilities initiative. * Manage a $2.0 MM budget and one direct report.

Global Sr. Mgr Consumer Insights Equity

Mondelēz International · New York, NY

* Transferred to the US as an ex-pat to lead the Global G&C CI due to my outstanding impact in the Local Business. * Presented key findings and strategic implications to key stakeholders based on consumers’ needs and interests, resulting in the redefinition of brand strategies (Trident), breakthrough innovations (gum +100M US$), and improvements for the Oreo global campaign (Brazil, India, UK and US) * Built a Global brand strategy for the Oreo brand with a value of +$2B US, resulting in a successful pre-test evaluation with the best scores ever for the brand in the last ten years. * Led and developed the global brand health tracking and bespoke pre-test methodology across the regions, allowing the company to have, for the first time after the Cadbury acquisition, a standardized, automated, and comparable methodology across the region. * Managed a global consumer insights budget of $2.5MM US * Rated as a top talent at Mdlz., which resulted in inclusion in high potential leadership for…

Manager of Marketing

Mondelez International (Mdlz)

Manage and plan all learning plans for the gum and candy division at Mdlz Mexico by bringing to life the annual plan and 3 years pipeline for Halls and Bubbaloo brands. Manage $300K US annual budget and 3 direct reports.

Senior Manager Consumer Insights

Kraft Foods · México

Influenced key local leaders to adapt local insights to a new campaign and strategy for Philadelphia Cream Cheese based on global guidance. Manage and plan all learning plan for communication and innovation Oreo and Philadelphia cream cheese. Manage a $150K US annual budget and 2 reports.

Marketing Intelligence Manager

Grupo Posadas

Created predictive sales models and provided feasibility information to help build new hotels and resorts. Developed a new hotel concept for low-income, and it grew into 100 more hotels in Mexico. Managed timeshare inventory among owners, RCI, and HGV club owners to guarantee 75% of occupancy in low season and 100% with no complaints in high peaks.

O T H E R R E L E V a N T R O L E S & R E S P O N S a B I L I T I E S

Posadas & Kraft Foods · Mexico DF

* Sr. Manage ConsumerInsights Gum & Candy - Mondelez Mexico (Mdlz) Manage and plan all learning plans for the gum and candy division at Mdlz Mexico by bringing to life the annual plan and 3 years pipeline for the Halls and Bubbaloo brands. Manage $300K US annual budget and three direct reports * Sr. Manager ConsumerInsights Cheese and Biscuits - Kraft Foods Influenced key local leaders to adapt local insights to a new campaign and strategy for Philadelphia Cream Cheese based on global guidance. Manage and plan all learning plans for communication and innovation Oreo and Philadelphia Cream Cheese. Manage $150K US annual budget and two reports. * Manager Marketing Intelligence - Grupo Posadas Created predictive sales models and provided feasibility information to help build new hotels and resorts Developed a new hotel concept for low-income and it grew into 100 more hotels in Mexico * Manager Revenue Management Time Share - Grupo Posadas Time Share Division Managed timeshare inventory am…