Experience
Category Insights Manager
Mars · Chicago, Illinois, United States
• Stood up advisership at Albertsons as first ever rice category captain. Support Whole Foods and Target with category insights. • Identify, activate, and execute growth opportunities (e.g. shelving market test, category penetration unlocks, space to sales, PL versus national brands) by leveraging POS data, panel data, loyalty card data, third party insights, and primary research studies. • Support broader commercial org with development of executive-level sell in content and customer friendly thought leadership.
Customer Category Manager
Tyson Foods · Chicago, Illinois, United States
• Analyzed trends and presented insights to drive performance of Tyson’s brand portfolio across Dollar and Drug channels. • Triangulated numerous data sources (e.g., Nielsen, 1010, Kantar, Numerator, Circana, Mintel) and primary research studies to develop category-specific business recommendations regarding assortment, merchandising, pricing, and promotion. • Served as a trusted advisor both internally and externally for category trends, shopper path to purchase, and consumer need states.
Sales Strategy & Planning Innovation Excellence Manager
Tyson Foods · Chicago, Illinois
• Led collaboration efforts across sales, marketing, insights, PMO, finance, and supply chain teams on new item launch execution as well as long-term strategic innovation initiatives across the Tyson, Jimmy Dean, and Hillshire brands • Supported innovation sell-in efforts by transforming shopper insights and category trends into customer-friendly presentations • Represented the customer perspective throughout stage gate new product development and owned the demand forecast updates • Developed reporting to track and enhance new product performance and identify incremental whitespace opportunities
Sales Strategy & Planning Senior Analyst
Tyson Foods · Greater Chicago Area
•Liaison between commercial and marketing organizations on the go-to-market strategy for the Tyson brand • Worked closely with cross-functional partners to develop and execute growth initiatives, SKU prioritization guidance, planogram recommendations, and effective trade spend in alignment with brand strategy • Communicated and administered brand priorities, 4Ps guidance, AOP goals, and trade execution targets to commercial teams
Associate Consultant
Euromonitor International · Greater Chicago Area
• Worked with F500 companies (i.e., Netflix, Mondelez, Coca-Cola, Tetra Pak) across a variety of industries to deliver custom consulting solutions related to market sizing, new market attractiveness, competitive intelligence, and consumer trend analysis • Managed global research projects end-to-end while maintaining constant client communication and owning the research budget • Triangulated primary and secondary sources and synthesized findings into strategic insights and actionable recommendations
Senior Analyst
Nielsen · Greater Chicago Area
- Delivered weekly competitive pricing and localized assortment information for national and regional retailers while serving as day-to-day point of contact for clients. - Led efforts to integrate point of sale data into back-end pricing engine of larger national retailer in natural space while driving client's usage of Nielsen data. - Designed and implemented web-based reports for clients, increasing the speed at which stakeholders could access and harvest market insights.
Analyst
Nielsen · Greater Chicago Area
- Consulted a wide range of national retailers on critical business questions related to pricing, promotion, assortment, and localization strategies. - Analyzed and synthesized large datasets into competitive pricing tools, client-friendly custom excel workbooks, and insightful presentations. - Collaborated cross-functionally within the organization to provide clients with competitive market insights and recommendations for growth.
Customer Management Senior Associate
PepsiCo · Elk Grove, Illinois
• Managed the customer relationship, in-trade execution, inventory management, and sales growth of 60 small format accounts across a diverse sales territory • Rigorous sales and business development training program encompassing a full immersion in front line selling process
Project Manager
Illinois Business Consulting · Champaign, Illinois
• Promoted to a leadership role in the largest student-run consulting organization nationwide and managed a team of five consultants • Oversaw the scope, analysis, and final deliverable of a marketing project for a F500 foodservice packaging company • Received the 'Best Client Presenter Award' for demonstrating strong communication skills in front of client stakeholders
National Account Manager Intern
Coyote Logistics · Chicago, Illinois
-Served as a carrier sales representative for the second largest third party logistics company nationwide -Personally responsible for the selling, dispatching, tracking, and delivery of over 120 shipments during the course of the summer internship -Utilized my French speaking abilities to attract new clients and develop 20 untapped transportation partners based out of Canada
Branch Manager
College Works Painting · Oak Park, Illinois
-Developed and implemented a marketing strategy yielding over 250 exterior painting leads -Personally sold and produced total revenues exceeding $70,000, finishing top 10 within the tri-state division -Hired, trained and managed 3 crews of 4 employees and was responsible for the overall production management, customer relations, and quality control of over 30 jobs
Education
University of Illinois Urbana-Champaign
Bachelor of Science (B.S.), Political Science, minor in Business and French
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