About
Florian Heinemann is a Founding and General Partner at Project A Ventures, a European early-stage VC with approx. USD 1.5B in assets under management. Beyond capital, Project A provides hands-on support through 100+ in-house experts in product, growth, data, and people. Since 2012, the firm has backed 120+ companies, including Trade Republic, Quantum Systems, Spryker, Kry, Stark Defense, Sennder, WorldRemit/Zepz, Arx Robotics,, Uberall, Catawiki, and Andercore. Florian is recognized on the 2025 Forbes Midas List Europe.Prior to co-founding Project A, Florian was Managing Director at Rocket Internet (2007–2012), where he led the operational value-add team with a focus on marketing, CRM, and business intelligence. During his time at Rocket, he was closely involved with companies such as Zalando, Global Fashion Group, and Spark Networks (formerly eDarling/Affinitas).Earlier in his career, Florian co-founded and served as Managing Director of JustBooks/AbeBooks, where he oversaw marketing…
Experience
Member of Digital Advisory Board
Oetker Digital GmbH · Berlin / Bielefeld
Board Member
Education
WHU – Otto Beisheim School of Management
Master of Science (M.Sc.), Business Administration
RWTH Aachen University
Research Doctorate/Ph.D., Business Administration
HHL Leipzig Graduate School of Management
Research Doctorate/Ph.D., Business Administration
The Wharton School
Visiting Scholar, Entrepreneurship
Stellenbosch University
Exchange Semester, Business Administration
EDHEC Business School
Exchange Semester
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