About
Hi! I'm Fallon. I currently work as an Associate Manager, Education and Consumer Insights within the Global Education Content and Product Strategy Team at LVMH's Beauty Brand Incubator -- Kendo Brands. I'm passionate about diving deep into deep seeded consumer research, love uncovering the "why" behind consumer purchases and buying patterns, and have a passion for storytelling.
Experience
Associate Manager, Global Education and Consumer Insights
Kendo Brands, Inc. · San Francisco, CA
Present
Global Education Content and Product Strategy vertical within the larger Marketing and Communications Organization at Kendo Brands. In this role I support strategic consumer insight projects across brands for Fenty Beauty, Fenty Skin, Fenty Hair, and Fenty Fragrance. Responsibilities include: - Executing strategic consumer insights projects across brands to support Product Development and Brand Strategy - Conduct Market Research to gather data on consumer preferences, buying patterns, and demographic trends - Drives and executes internal focus groups pre-launch including timeline management, survey creation, and live sessions - Analyzes focus group qualitative and quantitative data and recaps with Education and Product Teams to impact positioning - Analyzes sales data and monitors social media channels to identify emerging trends and social sentiment regarding launches - Builds Go-to-market toolkits showcasing product nuances to inform regional forecasts, selling strategy, and customer…
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Kendo Brands, Inc. · San Francisco, California, United States
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Education
University of California, Berkeley
Bachelor of Science - BS, Society and Environment, Concentration in Global Environmental Politics Minor: Public Policy
Utrecht University
Geological and Earth Sciences/Geosciences
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