Rotate Your Device

This site doesn't support landscape mode. Please rotate your phone to portrait.

Faith Baxter

Faith Baxter

Associate Consumer Insights Manager at Sargento

Sheboygan, Wisconsin, United StatesFood & Beverages
Company
Sargento
Title
Associate Consumer Insights Manager - Npd
Seniority
Manager
Department
Master Marketing
Location
Sheboygan, Wisconsin, United States
Industry
Food & Beverages

About

Investigative, detailed, passionate food science scholar pursuing an MS Marketing Research & Analytics degree skilled in knowledge of the agricultural industry, and specialization in marketing research with a desire to continuously learn the how, the why, and the what. Food Scientist passionate about understanding consumer behavior and preferences utilizing qualitative and quantitative data to influence brand positioning and future product enhancements. Agricultural Advocate passionate about helping feed a growing world population with the use of technology to enhance production efficiencies improving resource utilization.

Experience

Associate Consumer Insights Manager - Npd

Sargento · Plymouth, Wisconsin, United States

Present

Student Shift Supervisor

Michigan State University · East Lansing, Michigan, United States

Supervised and assisted with daily operations at the MSU Student Food Bank.

Market Research Intern

Certified Angus Beef ® · Wooster, Ohio, United States

-Gain greater insight on Certified Angus Beef brand values with retail, food service, and consumers through qualitative research platforms and services. -Analyze research studies utilizing identified methods to define premium beef trends. -Share research findings with key leadership to propose improved product positioning for brand sales growth.

Mcknight Scholar

Oklahoma State University · Stillwater, Oklahoma, United States

Improving leadership skills implementing learnings from Transformational Leadership Model. Strengthening communications capabilities engaging in team-building activities creating relationships with elite, likeminded peers.

Sga Food Insecurity Director

Oklahoma State University · Stillwater, Oklahoma, United States

Utilized problem-solving skillset by implementing initiatives to address food insecurity on OSU’s campus Motivated committee to collaborate on expansion strategy for Pete’s Pantry Network Represented Food Insecurity Committee at Student Government Association meetings

Freshman Research Scholar

Oklahoma State University · Stillwater, Oklahoma, United States

Developing valuable research, analytical and organizational skills conducting an ag-focused research project with oversight by faculty advisor - Responsible Conduct of Research (RCR) Certified.

Salt Market Insights Intern

Cargill · Hopkins, Minnesota, United States

Collaborate with research vendor to perform expert interviews and ethnographies to share insight on sodium reduction in the American diet.

Midan Marketing Tyson Account Team Intern

Midan Marketing · Mooresville, North Carolina, United States

Expanded knowledge of beef and pork industries gaining insight on Tyson Fresh Meats branded programs and channels Strengthened collaboration engagement skills working with team members to develop marketing strategies and implement tactical initiatives Improved organizational and time-management skills working remotely

Co-Founder

Center of the Plate · Dripping Springs, Texas, United States

Developed nonprofit, charitable organization leading peer 4-H and FFA members to help provide meat protein for families in need in local community. Helping food-insecure families by providing 10,300 pounds of meat protein contributing to over 53,000 meals. Secured 15 local sponsors to support program along with capturing grant support to assist with the acquisition of 13 freezers for meat storage and processing costs. Acknowledged as a Prudential Spirit of Community Distinguished Finalist and recognized as Stephen J Brady Stop Hunger Scholarship Regional Finalist.

Cactus Cares Intern

Cactus Feeders · Amarillo, Texas, United States

Interned for the summer at Cactus Feeders in the Cactus Cares division. I built communication skills through developing brand standards and a communication guide for local backpack programs, my professional network, as well as broadened my general knowledge of the beef and pork industries by touring feed yards and a commercial sow farm.

Education

Michigan State University

Master of Science - MS, Marketing Research and Analytics

Oklahoma State University

Bachelor's of Science, Food Science

Find leads like Faith

Origami finds your ideal customers across 15+ data sources with a single prompt.

Try Origami Free