Evan Unger

Marketing and Consumer Insights Manager

Symrise AG · New York City Metropolitan Area

Present

Sr. Marketing and Consumer Insights Specialist

Symrise AG · New York City Metropolitan Area

Marketing, Sensory, and Consumer Insights Team @ Symrise (MS&CI) -Integrate relevant market, trend, and consumer insights with brand understanding to develop and present new concept and innovation ideas to Beverage customers (typically Fortune 50 CPGs) -Manage customer beverage innovation development projects -Dedicated to strategically understanding a wide range of beverage categories, including coffee and tea, functional beverages, non-alcohol, as well as alcohol (wine, spirits, and beer) -Guide online content sharing and implement online email initiatives -Assist other Marketing, Sensory and Consumer Insight colleagues in the implementation of the yearly marketing communication plan vnlla Extract Co. by Symrise Brand Team -Managed the development of the branding, positioning, packaging of Symrise's first CPG product, a sustainably produced Madagascar Bourbon vanilla extract, in conjunction with Symrise leadership team -Manages day-to-day coordination with external agency partners in…

Marketing & Consumer Insights Specialist

Symrise AG · Greater New York City Area

Marketing Strategy and Content Marketing Consultant

Evan Unger Enterprises · New York

Present

Create engaging and strategic marketing content for a variety of clients in the hospitality and fitness industries. This includes: -Thought Leadership -Social Media content and publishing (Instagram, Facebook) -Weekly blogs -Email Marketing Campaigns -Web Design

Director of Marketing and Special Projects

Helbraun & Levey · Greater New York City Area

Manager, Consumer Education and Marketing

Anheuser-Busch InBev · New York

Responsible for all things around educating and marketing consumers about craft beer, including piloting innovative retail packaging and displays and creating a digital platform. • Created consumer education strategy to educate consumers on craft beer at retail and through digital channels. • Served as category expert for brand and innovation teams during new product testing. • Co-created The Beer Necessities, a craft beer lifestyle website that aims to educate and entertain the craft beer curious consumer, launched in March 2017. • Designed educational end caps for the largest packaged liquor chain to educate consumers at the point of sale, a first for the beer industry. • Piloted innovative educational packaging, another first for the beer industry, for two brands in the New York City metropolitan area. • Created interactive a digital application that allows consumers to learn about ABI’s beers at the point of sale for a “make your own six-pack” display at the country’s largest packa…

Beer Consultant and Co-Founder

29er Brews · Greater New York City Area

Co-founded 29er Brews, an organization committed to drinking, brewing, and sharing quality craft beers with the world. 29er Brews is available to come to your parties, your workplace, or charitable event to talk to your audience about beer. We can work with you to do beer samplings or beer and food pairings. Additionally, we can teach your audience about how to taste beer, the history of the beer they are drinking, and the process involved in its creation.

Marketing and Communications Specialist, Assistant Vice President

Marsh · New York, New York

Project lead for all communications and strategic marketing initiatives for Casualty Consulting practice, supporting over 100 colleagues. Developed brand positioning and differentiation of a newly formed, data and analytics-focused practice. Created and updated all internal and external marketing and sales collateral, including fact sheets, presentations, and RFP boilerplates for Casualty Consulting practice. Lead and supported cross-Marsh Risk Consulting and cross-Marsh thought leadership development, marketing, and sales campaigns. Organized thought leadership webinars for an audience of clients and employees Developed dynamic infographics that illustrate the depth of Marsh’s market-leading analytic capabilities.

Risk Management Consultant

Marsh · New York, New York

Claim Consulting Practice and RISKIQ Practice Developed innovative products and solutions, including a web-based vendor analysis tool to increase the efficiency and uniformity of a highly customizable client deliverable. Managed the development workers’ compensation-related products from project inception (requiring the synthesis of expert input of team members) through product delivery, testing, and rollout. Provided client project support, including data analysis, client communication, and creation of final deliverables.

Associate Risk Management Consultant

Marsh

Completed an 18-month rotational program and was responsible for project and sales support for three separate practices: -Marsh Business Analytics Aided the development of a financial loss predictive model -Property Risk Consulting Created flood maps for clients’ properties and helped model catastrophic loss scenarios Spearheaded the adoption of a new modeling software for joint use between two practices -Claim Consulting Practice Updated practice marketing collateral and organized practice’s digital resources Conducted real-time media research and provided updates for a client during business crisis, implementing the use of social media platforms such as Twitter and Google alerts Worked on-site in Santiago, Chile, organizing client inventory invoices after the 2010 earthquake

Intern

Marsh · New York, New York