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Erin O'Driscoll

Erin O'Driscoll

Insights Manager at Suntory Global Spirits

Chicago, Illinois, United StatesMarket Research
Company
Suntory Global Spirits
Title
Insights Manager - Us Performance Analytics
Seniority
Manager
Department
Master Information Technology
Location
Chicago, Illinois, United States
Industry
Market Research

Experience

Insights Manager - Us Performance Analytics

Suntory Global Spirits · Chicago, Illinois, United States

Present

Client Manager

NielsenIQ · Chicago, Illinois, United States

Associate Client Manager

NielsenIQ · Chicago, Illinois, United States

Supported Tyson Foods and the Retail Category Leadership, Category Manager, and Shopper Insights teams within their organization.

Space & Presentation Business Partner

Target · Greater Minneapolis-St. Paul Area

Category Management Intern

Kinneberg Management Group · Greater Minneapolis-St. Paul Area

Space and Presentation Intern

Target · Greater Minneapolis-St. Paul Area

Startup Incubator Intern

Bust Out · Minneapolis, Minnesota

In my position as Startup Incubator Intern, I was in charge of creating and executing a social media strategy for a babysitting application with the intention to drive acquisition and encourage unique profile creations. I interpreted the data we collected from these campaigns and used it to further improve and implement new strategies. Through this position, I was able to learn many marketing tools, such as Facebook advertising, where I was tasked with running A/B tests to discover which type of content resonated the best with our current users.

Education

UMN Carlson School of Management

Bachelor's degree, Marketing, Business Analytics

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