About
I've been recognized throughout my career for my drive and tenacious work ethic, and am a passionate insights champion with extensive experience across the US and globally, bringing the consumer to life in an impactful way. My deep knowledge includes analysis of business requirements that align with research objectives and methodologies and I am experienced in working on both the client side and the supply side of the business. I'm successful in defining project scope and methodologies, coordinating project schedules, gathering and analyzing data, and reporting on findings. My skillset includes strong analytical and customer relationship building skills; and I am renowned for a strong commitment to integrity and reliability. An expert in creating stories that positively impact a business and its customers, I deliver sustainable results through cross-functional collaboration, employee relations, and the ability to translate findings into actionable insights.
Experience
Consumer and Market Insights Manager
Global Insights Manager
Spearhead initiatives to ensure inventiveness wins with consumers and other influencers by providing best practices guidelines, training programs and success stories across brands and McDonald’s Family Strategy. Served as Center of Excellence for family, uniting Family Insights partners across the McDonald’s system to share best practices and foster an environment of shared learning across markets. • Managed global concept testing system to deliver exciting toys for Happy Meal to drive sales. • Led, analyzed, and summarized multiple sources of both primary and secondary data across multiple countries and conducted studies to develop appropriate understanding of consumer situation succinctly into specific recommendations to inform Family Strategy.
Marketing Research Manager
Tate & Lyle · Schaumburg, IL
Collaborated with category marketing and product management teams to identify goals; created and executed a research plan to align with business goals. Analyzed global data sources to identify cost savings, and successfully trained team members on available sources. • Defined global beverage and dairy category strategies to guide business objectives. • Launched two new sweetener products, and conducted research to help define the unique selling proposition for the sweeteners. • Collaborated with Regional Marketing Directors to develop training strategies and customer-facing materials, and worked with Research Director to establish research functions and implement best practices into marketing research. • Contributed to the development of regional sales and innovation platform strategies.
Account Manager
Research Analyst / Associate Study Director
Ran brand and advertising studies for key global client.
Education
The University of Iowa Tippie College of Business
Bachelor of Business Administration - BBA, Marketing
University of Iowa
Bachelor of Arts - BA, Psychology
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