About
I explore how culinary creativity travels from kitchens and ingredients into the broader food world.Through conversations with chefs, research on ingredients, and my work in the food industry, I study how ideas emerge in culinary culture and eventually become food innovation.As Vice President of Marketing and Consumer Insights for a global food ingredient company, I work at the intersection of chefs, product developers, and business leaders, helping transform culinary inspiration into innovation initiatives. Over the past 25 years, I have worked internationally across the food and beverage industry, developing a deep understanding of its business challenges, emerging trends, and evolving consumer expectations.At Symrise, I help clients translate inspiration into new product concepts through immersion treks (Urban Safaris), innovation workshops, and design-thinking approaches such as the Symrise Experience and Engagement Design (S.E.E.D.) framework.Curiosity drives much of my work. A go…
Experience
Vp Marketing & Consumer Insights (Na) | Marketing Leader
Symrise · Greater New York City Area
Present
As the VP of Marketing + Consumer Insights, I’ve worked with outside agencies to successfully develop and design a blueprint for Disruptive Innovation based on the Design Thinking principle, which incorporates Sprint sessions to support the innovation process of our strategic customers. Through S.E.E.D., we partner with clients, utilizing proprietary research, tasting treks and retail analysis, mind maps, and live feedback, to uncover what’s in the mind of the consumer. In my role, I strive to continually serve as a mentor to my team, ensuring they recognize the talent that lies within themselves, and bring that talent to the forefront when executing on our marketing vision. I encourage my team to try new approaches, facilitate learning through coaching and good feedback, and build strong relationships with my team and customers alike. Through effective communication, focused leadership, and creativity, we are providing business opportunities, driving brand awareness, and accelerating…
Vp Marketing | Vnllaextractco.
Present
Spearheading the marketing launch of Symrise’s first foodservice, retail, and direct-to-consumer brand, I lead the strategy and marketing initiatives for vnllaExtractCo. that cover establishing brand guidelines, tone of voice, and product design. Collaborating on the Amazon launch strategy, we successfully offer the platform for consumers to purchase our line of vnlla product offerings. By developing a strategy that creates awareness around our sustainably sourced, unmatched quality vanilla extract product offering, my team and I support all digital marketing, social media marketing, and website design that surrounds vnllaExtractCo. The vnllaExtractCo. is Symrise’s first foodservice, retail, and direct-to-consumer brand. Based on the long-established partnership with over 7,500 farmers in the SAVA region of Madagascar, Symrise NA has released a line of vanilla extracts available on Amazon for consumers and Shopify for professionals.
Vp Marketing & Consumer Insights (Usa)
Promoted to shape and implement with leadership team the NA division strategy and customer segmentation - Raised in three years the Top of Mind Awareness of Symrise Brand in NA to top tier - Conceptualized and implemented marketing automation platform: email marketing, landing page optimization, SEO to improve return on media spend and better target audiences - Designed and developed (with an exclusive partnership with research vendor) the "Flavor Designers Club" - an online community of "early adopter" consumers for primary research to support at an early stage our customer NPD process
Marketing Director (Usa)
Created the Marketing department at Symrise NA (Flavor Division). Responsibilities include management of Symrise’s brands, all market and consumer research, and internal and external communications activities. Highlights include: - Budget management and cost control - Provided constant inputs to Business Units with relevant market and consumer analysis to support their business and provide growth - Launched a comprehensive program of consumer qualitative and quantitative research to bring rationale to new technologies, development and promotions - Planned and executed successful communications programs targeting key accounts to support Symrise brands and Business Unit top line growth initiatives - Product portfolio management - Proactive customer initiatives - Agency and vendor coordination - Analyzing and presenting data and information
European Category Manager (France)
Promoted to develop Y+5 business strategy and growth margin objectives - Managed a business of $30 million - Implemented actions and competences needed in sales, marketing and basic research - Coordinated actions to be taken with production, product development and purchasing - Managed all European strategic customer projects and allocated appropriate resources - Prepared budgeting and forecasting - With senior management, developed a "Center of Expertise" for selected European customers, providing state of the art innovative solutions, product development, food technology, sensory, consumer research and marketing capabilities. Initiated new business development and expanded current business with strategic accounts
Author, Conversations Behind the Kitchen Door: 50 Chefs Chart Today'S Food Culture
Present
With a foreword by renowned chef Elizabeth Falkner, Conversations Behind the Kitchen Door is Emmanuel Laroche’s collection of dialogues with award-winning chefs from various backgrounds and cultures, sharing their personal experiences of where and why food culture is where it is today. The book builds upon the flavors unknown podcast and focuses on key learnings from Emmanuel’s discussions with fifty top chefs. It is filled with advice that will help entrepreneurs, professionals, and home cooks improve their craft and get more enjoyment in the process.
🎙 Podcast Host
Present
As the Host of flavors unknown, I share the true story, success, and failures of renowned culinary leaders and how their cultural identity shaped their creative process. Now, with over 35,000 downloads, flavors unknown offers behind the scenes conversations with trending chefs, pastry chefs, and mixologists in currently trending restaurants and bars. flavors unknown provides foodies, wannabe foodies, chefs, and bartenders a look inside their path to success, creative process, sources of inspiration, new ingredients, and flavors they are experimenting with, and the challenges they are facing. If you’re a food enthusiast, stay tuned each week for a new episode, featuring some of the most sought out chefs and bartenders of restaurants that you won’t want to miss!
Ambassador for Nj Regional Chapter - Member Since 2010
Present
The CMO Club (CMOclub.com) was created for the unique purpose of bringing heads of marketing together in a private, exclusive environment of openness, & contribution that enables them to be more valuable and inspired revenue generators, leaders, marketers, and officers. Tailored exclusively to top marketing executives, this club hosts heads of marketing only dinners and events, shares reports and research from members plus leaders in the marketing industry, videos and CMO worthy shows at www.cmoclub.tv , and leverages the first online community for "Heads of Marketing only" for sharing ideas, helping each other solve their biggest challenges as Heads of Marketing, and serving as a resource for career development and opportunities. The CMO Club was founded in 2007 by seasoned marketing executive Pete Krainik and currently has more than 850 members worldwide, all heads of marketing.
Marketing Manager (France)
Haarmann Reimer
- Reorganized the marketing department and recruited product managers - One of several project leader involved in the development and implementation of company’s major information projects (product portfolio, project management and website) - Developed quarterly report on market trends, new market product launches, new business and new customer projects - Designed and implemented public relations and media communications - Collaborated with advertising agencies and organized trade shows and customers events - Initiated and developed collaboration with customer marketing teams to define common product development program
Marketing Category Manager for Europe, Dairy and Sweet Product Categories
Sanofi Bio Industries (France)
- Promoted to define the flavor growth strategy for dairy and sweet categories in selected European countries - Coordinated the customer project work and pricing with local Scandinavian agents - Managed and promoted the European flavor product portfolio - Created new concept platforms and new flavor ideas based on trends and performed company capability presentations at customers
Product Portfolio and Project Manager
Sanofi Bio Industries (France)
- Streamlined the European flavor product portfolio from 30,000 to 1,500 references - Responsible for managing internally customer projects and product pricing - Contributed to yearly sales action plans - Created and performed marketing presentations at customers
Education
IAE FRANCE - Écoles Universitaires de Management
MBA, Marketing
Université Côte d'Azur
Master, Organic Chemistry
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