Emily Moneymaker Harding

Senior Manager, Channel & Consumer Insights

King's Hawaiian · Long Beach, California, United States

Present

Manage away-from-home, new product, and shopper insights verticals for King's Hawaiian brand, acting as key insights partner for stakeholders throughout King's Hawaiian. Roles and responsibilities include: • Manage away-from-home (foodservice) insights function to help sell in King's Hawaiian products to operators and add value to existing partnerships • In charge of building out shopper insights function to help sell in King’s Hawaiian products to retailers • Lead post-launch insights initiatives for King's Hawaiian Pretzel Bites following Summer '24 launch (e.g., buyer studies, panel analyses, partnership evaluations, etc.) • Oversee multi-million $ insights budget • Manage direct report (Insights Analyst) • Member of King's Hawaiian Philanthropy Committee & King's Hawaiian Culture Team

Consumer Insights Manager

King's Hawaiian · Long Beach, California, United States

Partnered with the marketing, innovation, and sales teams to be a key insights partner for various verticals of King's Hawaiian portfolio (new opportunities, Canada, and away-from-home). Responsibilities included: • Built out away-from-home (foodservice) insights function to help sell in King's Hawaiian products to operators and add value to existing partnerships, resulting in numerous new nation-wide partnerships • Developed and led Canadian research plan in advance of Dec. '23 nationwide launch, leading to King's Hawaiian becoming the #1 branded roll in under one year • Managed commercialization efforts for King's Hawaiian Pretzel Bites in advance of Summer '24 launch to ensure all decisions were backed with insights • Oversaw multi-million $ insights budget • Managed direct report (Insights Analyst)

Client Success Manager

mindsight · Los Angeles, California, United States

Mindsight is a full-service research vendor based in Boulder, CO with a focus on CPG and better-for-you products. In my role, I served as the primary contact for potential clients and was responsible for scoping out potential work with current and future clients, amounting to a total yearly portfolio of $800K+. Beyond scoping out potential projects, I provided support for internal team members on research projects and ensured that projects remained on scope, on time, and on budget.

Senior Consultant

Hypothesis Group · Los Angeles Metropolitan Area

I was the project lead for quantitative and qualitative research projects in numerous industries, including tech, entertainment, and restaurant. In my role, I managed client relationships, outside vendors, and internal support staff to ensure my client's business objectives were fulfilled. I also managed a direct report and was responsible for training them on technical skills, monitoring their work load, & establishing/maintaining their goals for future growth.

Associate Consultant

Hypothesis Group

Senior Analyst

Hypothesis Group · Greater Los Angeles Area

Research Manager

LRW: Now Material

LRW is a global market research company that uses data analytics to deliver key insights to customers by answering "so what?®". We strive to deliver insights that are actionable and will drive business for our clients by ensuring that every deliverable meets our so what?® standard. I was a project lead for qualitative and quantitative projects, both custom studies and trackers, in a diverse array of industries, including retail, social media, technology, and more. As project lead, I managed: - Client communications - Internal/external vendor management - Questionnaire development - Field management - Data analysis & report development

Research Associate

LRW: Now Material · Greater Los Angeles Area

I conducted qualitative and quantitative research for Fortune 500 companies in a wide array of industries, interacting with clients and internal stakeholders to manage the day-to-day tasks for multiple projects simultaneously. My experience includes: - High quality questionnaire development - Data collection management - In-depth understanding of survey components, modeling, and stat testing - Analysis and synthesis of data to present actionable recommendations to clients

Editorial Intern

Halftime Magazine

Wrote articles for Halftime Magazine, a bi-monthly publication with circulation of 10,000 dedicated to the marching arts, interviewing representatives from Yamaha, arts organizations around the world, and more.

Communications Special Project Assistant

Center Theatre Group

In conjunction with CTG’s 50th anniversary, worked on the digitization and organization of archival materials (posters, photos, clippings, etc.) for every show in CTG's history (500+ shows).

Content Communications Intern

Center Theatre Group · Greater Los Angeles Area

General Management Intern

A Noise Within

Office Manager

University of Southern California · Trojan Marching Band

Communicated relevant information to an office staff of 28, acted as liaison between employees and upper staff, and coordinated office schedules for all employees.

Recruitment Manager

University of Southern California · Trojan Marching Band

I communicated with incoming USC freshman, current students, and parents about the TMB and answered any questions they may have about the program. I also organized and ran recruitment booths, spoke at numerous events on behalf of the TMB, and acted as liaison between students and upper management. A large component of my job involved planning and managing the organization's yearly band camp for a group of 300+ individuals and staff members.

Marketing Intern

Pantages Theatre

- Attending and working press junkets, promotional events, & opening nights - Development of new show-specific promotional campaigns