Elodie Beltran

Director Global Consumer Insights, Maybelline Dmi

L'Oréal · New York, United States

Present

Cmi Sr. Manager, Global Clairol Retail Hair

Wella Company · New York, United States

Senior Account Manager On Global Key Accounts

Ipsos in North America · New York, New York, United States

Select Clients: UNILEVER | LACTALIS | ABINBEV | UPFIELD | COTY As the point person for some of our largest strategic accounts—from food & beverage to personal care companies—I build and sustain positive client relationships by leveraging consistent communication, expertise, and insights to empower clients’ strategy. From ensuring that clients understand methods and results, to providing actionable deliverables and insights driven by storytelling, I partner with clients as a valued consultant to meet their research needs and exceed their expectations. A few highlights include: ► Growing business with a top-tier client by 70%. ► Retaining and doubling the business of another client. ► Collaborating on internal innovation pilots to optimize offerings and drive portfolio growth. ► Building and developing a top-performing, cross-functional team based

Global Category Leader/Senior Account Manager

Ipsos in North America · New York, New York, United States

Select Clients: MONDELEZ | PANERA | SHIRE Driving consistency, quality, and alignment as a Global Category Leader while directing international category tests as a Senior Account Manager, I created category guidelines, drove quality and best practices across global teams, and implemented standardizations. As a Global Category Leader, I overviewed brand health trackers for 3 sub-categories across 20 countries. A few highlights include: ► Securing a six-figure renewal by permanently resolving a recurring data error. ► Spearheading program automation to reduce costs and maximize profitability. ► Strengthening client relationships through consistent communication and compelling presentations. ► Training, mentoring, and managing global teams.

Account Manager On Global Key Accounts

Ipsos France · Paris, Ile-de-France, France

Select Clients: MARS/WRIGLEY | LACTALIS | COLGATE-PALMOLIVE Based in Paris, I led copy testing, AdLabs, and brand equity trackers in multiple European markets. With my deep understanding of clients’ brand positioning, I uncovered strategic insights that ensured ad transferability and delivered impactful, actionable recommendations that empowered brands. I managed research executives, trainees, and a research excellence team. A few highlights include: ► Maximizing the value of copy testing and brand equity trackers by bridging tracker knowledge with client ad testing. ► Serving as the Research Executive multiple, multi-national ad trackers for major FMCG clients.

Junior Market Research Analyst

GfK · Paris, Ile-de-France, France

Utilizing my expertise in multiple methodologies, including F2F, CATI, CAWI, and others, I conducted B2B surveys primarily for media and entertainment companies. I led projects from end-to-end, from briefings and RFQs/proposals, through questionnaire development and field launch, to the development and presentation of storytelling analysis, recommendations, and final reports.

Strategic Marketing Analyst

Alcatel-Lucent Enterprise · Vélizy-Villacoublay, Ile-de-France, France

Combining research, analysis, and monitoring of global markets, I developed and presented strategic reports, business intelligence, benchmarking, and trend tracking to guide the content, focus, and messaging of corporate and marketing communications.