About
I'm a creative thinker with a passion for helping organizations and brands reach their full market potential by ensuring they have true purpose, connect with, and add value to today’s consumers. I work with cross-functional teams to tackle growth opportunities and challenges that range from brand and product positioning, portfolio architecture, packaging development, communications and verbal expression, and user experiences. I'm creative, strategic, curious, hard working, organized, and passionately dedicated to producing the best work and results for my company and stakeholders. I'm also passionate about mentoring and developing young talent as they navigate the early years of their careers. Expertise: strategic thinking, opportunity and insight identification/articulation, qualitative research, moderation, facilitation, project management, mentorship
Experience
Senior Director Consumer Insights, Innovation Strategy
Novus Foods · New York City Metropolitan Area
Present
Director Consumer Insights, Innovation Strategy
Lakeview Farms · NY, NY
Innovation & Insights Consultant
· NY, NY
Innovation & Insights leader blending business acumen with creative strategy. Passionate about helping brands reach full market potential by understanding, creating value for, and delighting consumers. I love collaborating and helping companies tackle growth challenges, identify opportunities, conceptualize, and test. Specialties: Brand Positioning & Identity | Portfolio Architecture & Product Pipelines | Consumer Identification & Understanding
Director, Consumer & Product Insights
Chobani · New York, United States
Led multi-faceted insights function responsible for both current portfolio (Yogurt, Coffee Creamer, Oat Milk) and innovation initiatives: foundational category & audience understanding, product development guidance, and marketing success stories • Created a high-performing and positive culture via clear communication and priority alignments, bandwidth management, stakeholder expectation setting, and prioritizing both individual and team development • Owned and managed a multi-million dollar custom research budget for key stakeholder departments • Established Quant & Qual toolkit —carefully considering the right balance of in-house execution and 3rd party partner management for custom research, syndicated sales data, and social learnings • Influenced executive leadership and customers through compelling narratives and strategic frameworks • Built strong, collaborative cross-functional relationships —NPD/R&D, Marketing/Creative, Sales, Finance
Senior Manager, Consumer Insights
Chobani · Greater New York City Area
Product Innovation Manager
Chobani · Greater New York City Area
Branding & Innovation Strategist
clarkmcdowall · Greater New York City Area
Responsible for delivering strategic direction and content for branding and innovation challenges. • New brand creation and rebranding initiatives through verbal and visual development: brand vision and positioning, naming, tagline, brand story, personality & spirit, messaging & communication • Product/packaging development and design: portfolio architecture, communication hierarchy, packaging language, navigation • Qualitative research: methodology design, management, learnings debriefs, insight identification and articulation Industry/Category Expertise: CPG - Snack & Beverages, Pet Care, Direct To Consumer Sales
Innovation Consultant
Happen · Brooklyn, NY
Responsible for managing client relationships and projects while also providing strategic guidance in tackling innovation and growth challenges across multiple industries and categories. Expertise: Strategic Thinking, Project Management, Insight Identification and Articuation, Qualitative Research and Moderation, and Facilitation.
Jr. Innovation Consultant
Happen · Brooklyn, NY
Account Executive
Responsible for managing all aspects of dedicated client accounts: Clients: Home Care Industries/Febreze® Carpet Care Products, Buzz Solutions, Denihan Hospitality Brands
Education
Manhattan University
BS, Marketing/Finance
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