Dylan Thompson

Sr. Marketing & Consumer Insight Director

Symrise AG

Present

The Senior Marketing Director, in partnership with the Vice President of Marketing, will strategically lead marketing initiatives to drive substantial business growth. This senior-level position blends strategic oversight with hands-on leadership to craft impactful marketing strategies that align with our company's objectives and effectively address client needs. This role collaborates closely with The VP of MSCI, Business Units, Sales Organization, and the respective marketing managers to enhance customer engagement, digital marketing, trend analysis, and bring new project into the project pipeline. The Marketing Director will drive insights, customer engagement in the digital space, marketing support for foodservice and lead a dynamic team towards achieving our ambitious company objectives. This is a high-impact, high-visibility role that requires strategic thinking, leadership, and a passion for driving results.

Marketing & Consumer Insights Director

Symrise AG · New York City Metropolitan Area

Present

-Develop and execute, with the Vice President of MSCI, a comprehensive marketing strategy and communication plan that drives customer engagement and generates leads, including content marketing, lead generation, and lead nurturing programs. Track and report KPIs on a monthly basis. -Identify consumer, product, and flavor trends and opportunities to guide new customer presentations leveraging our company portfolio -Collaborate with cross-functional teams to develop and execute go-to-market plans for new proactive initiatives -Oversee the development of marketing presentations, case studies, and other content marketing materials -Lead the development of marketing content for customer engagement in the digital space, including marketing campaigns, social media, email marketing, and other lead-generation programs. -Champion the development of the marketing team, cultivating a culture of continuous learning and growth, and providing strategic guidance and support to enable team members to a…

Sr. Marketing & Consumer Insight Manager

Symrise AG · New York City Metropolitan Area

- Managing and coaching the Marketing team to create presentations / demos to key customer accounts integrating relevant market, trend and consumer insights with brand understanding to develop and present new concept ideas. - Driving online customer engagement and guiding the marketing team on digital initiatives and the Content Marketing strategy developed with VP Marketing - Defining non- Digital Communication Strategy with V.P. Marketing to maintain our Top of Mind Awareness - Design the yearly communication plan and guide PR initiatives with the V.P. of Marketing in partnership with Communication Agencies

Marketing and Consumer Insight Manager

Symrise AG · Greater New York City Area

- Managing and coaching the marketing team to create presentations / demos to key customer accounts. - Driving online customer engagement and guiding the marketing team on digital initiatives including content marketing strategy. - Defining non-digital communication strategy with VP Marketing to maintain Top of Mind Awareness - Design with thethe yearly communication plan and guide PR initiatives

Marketing & Consumer Insight Specialist

Symrise · Greater New York City Area

-Integrate relevant market, trend and consumer insights with brand understanding to develop and present new concept ideas to Savory accounts -Guide online content sharing and implement online email initiatives -Assist other Marketing, Sensory and Consumer Insight colleagues in the implementation of the yearly communication plan -Manage social media tools and online content platform

Marketing Communications Specialist

Symrise · Teterboro, NJ

Assist VP Marketing & Sr. Marketing Communications Manager with yearly communication plan. Implement integrated marketing campaigns with respective partners (internal business units and external vendors) Enhance communication efforts through the use of digital platforms Conduct market research and analyze secondary data to create market overviews and trend presentations for select projects & customers.