About
Marketing and Insights professional providing data-driven decisions ♦ Proven ability to identify new business opportunities and develop fact-based strategic plans ♦ Seamlessly translates data into smart business decisions ♦ Known for pro-active thought-leadership and collaborative relationships with cross-functional and agency teams ♦ Creative, passionate, entrepreneurial, and curious Specialties: Consumer Insights, Innovation, User Experience, Digital Marketing, Advertising, Brand Equity Development, Segmentation, Direct-to-consumer
Experience
Consumer Insights
Beiersdorf · Stamford, Connecticut, United States
Present
Lead consumer-based decisions on product innovation, positioning, brand equity and communication strategies on Coppertone and Eucerin business
Vp, Global Consumer Insights and Analytics
World Wrestling Entertainment · Stamford, CT
Led a diverse global team of data experts across media, digital, streaming, market research and quantitative analytics. Used both sophisticated and resourceful methods to holistically address key business challenges. The team provided guidance on all aspects of the business ranging from Influencer partnerships, show creative, merch designs, email frequency and daypart/channel air-time recommendations by country.
Senior Director
Transformed the market research function into a highly coveted, business-driven team providing thought-leadership across all aspects of the company. Focus on DTC subscription service, brand equity, content development, and segmentation. Creatively leveraged media data sources to unearth insights on the fans and competition.
Director
Global Consumer Insights
Energizer · Shelton, CT
Advertising development; Digital marketing analytics and strategy; New Product Development; Brand equity tracking; Shopper Insights; Marketing Mix Analysis, User Experience Research
Vp, Strategic Planning
MasterCard · Purchase, NY
Customer Marketing and Sales support; Strategic Planning; Global market reseach
Senior Category Insights and Strategy Group Manager
Kraft Foods · Westchester County, New York, United States
Deliver integrated insights and recommendations across market research, data analytics, syndicated data, and Nielsen teams. Partner with senior leadership to guide all major strategic initiatives including Marketing plan development; M&A/new business forecasting; Advertising development, and assessment; Brand equity and positioning; Segmentation and consumer targeting; Marketing Mix and pricing; Direct Marketing/RFM analyses
Category Insights and Strategy Group Manager
Kraft Foods · Tarrytown, NY
Market Research Manager
Kraft Foods · White Plains, NY
New Product Development - ideation/white space assessment, concept development, volume forecasting, advertising positioning and creative development, new product tracking; Test Marketing; Direct Marketing - Database evaluation/RFM modeling; Marketing Mix.
Education
University of Rochester
Bachelor of Arts - BA, Economics
University of Rochester - Simon Business School
MBA, Marketing
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