Djordje Vuckovic

Co-Founder & Chief Sales Officer (Cso)

timee GmbH (UNIVO.eu) · Berlin, Frankfurt, Germany

Present

𝐉𝐨𝐢𝐧𝐞𝐝 a B2B platform as a Co-Founder (CSO) with no commercial pull. Ran three full GTM repositionings on the same product to find where buyers were actually willing to pay. → timee.com: Generic communication tool. No traction. → BrandApp.me: Repositioned as a white-label brand app. Closed first enterprise lifetime licenses at €10k+ per deal. Later added monthly subscriptions as a low-friction entry point. → UNIVO.eu: Repositioned as sovereign communication infrastructure for European organizations. Now in advanced commercial discussions with European government bodies for platform licensing. 𝐁𝐮𝐢𝐥𝐭 the commercial foundation from scratch — pricing, ICP, MQL→SQL pipeline, AE/SDR layer. Closed first enterprise deals founder-led, then handed off to the team. Zero churn in initial customer base. 𝐅𝐨𝐜𝐮𝐬: B2B SaaS · Sovereign Communication Infrastructure · GTM Strategy · Pricing Architecture · Sales Org Design · Enterprise & Government Sales

Founder & Chief Executive Officer

iMenu

𝐁𝐮𝐢𝐥𝐭 a global B2C community platform — the Soho House of curated dining discovery — designed around a single insight: anyone can build an app, but only the right community can build belonging. Curated menus came not from algorithms or paid placement, but from a trusted circle of insiders who actually ate out every day. → Activated a network of global tastemakers across NYC, London, Paris, Berlin, Moscow, Mexico City, Tel Aviv, Beirut, Dubai, Marrakech, and others — people whose recommendations carried weight in their cities → Brought the first international community to Berlin for a 48-hour curated experience — guests from 4 continents, the kind of event that doesn't happen by accident → Built MVP, community, and brand voice end-to-end; engaged international VCs and angel investors on early-stage positioning → Built the GTM around pull-first marketing: earned editorial credibility and news-worthy content as the engine, targeted push funnels as the amplifier. Credibility over volu…

Chief Sales Officer (Cso) Europe

OYO · Germany

𝐖𝐨𝐫𝐥𝐝'𝐬 𝐭𝐡𝐢𝐫𝐝-𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐡𝐨𝐭𝐞𝐥 𝐜𝐡𝐚𝐢𝐧 by room count — executing one of Europe's most aggressive hospitality expansions. Took on a 12-month 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐦𝐚𝐧𝐝𝐚𝐭𝐞 to build OYO's continental sales organization across the first four European markets — Germany, Spain, Italy, France. → Built the German sales organization from zero — team, processes, partner acquisition → Recruited and personally coached Country Managers and sales leaders across the four markets, including multiple on-site coaching trips to Madrid and Barcelona, and flying the Italian CEO to Berlin for direct enablement → Designed regional GTM and partner acquisition strategies across the four markets → Diagnosed that OYO's India operating model would not transfer to Western Europe; recommended a strategic pivot in European expansion approach — adopted by HQ 12-month engagement by design. Stepped out at end of mandate as planned to return to building iMenu. 𝐅𝐨𝐜𝐮𝐬: European Expansion ·…

Strategic Break & Global Research

Independent

After 7 years building Groupon DACH from CityDeal-era hypergrowth through full maturity, took a deliberate two-year break — to reset, travel multiple continents (partly with my son), and find what was worth building next. → Studied global consumer behavior, brand experience, and emerging community-driven business models across major urban markets → Built relationships with operators, founders, and creators in cities I'd later activate as iMenu launch markets → Founded iMenu in November 2018 toward the end of this period — see separate entry Focus: Strategic Reset · Global Market Exploration · Concept Development

Vice President of Sales

Groupon

Joined weeks after CityDeal was founded — through the Groupon acquisition, IPO, "Fastest Growing Company Ever" Forbes cover, and the post-hypergrowth transition into a defended market. Four roles in almost 7 years — every commercial function. 𝐂𝐢𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐁𝐞𝐫𝐥𝐢𝐧 · 𝟐𝟎𝟏𝟎 - 𝟐𝟎𝟏𝟐 → Inherited ~20 Outside Sales reps; Daily Deal was market leader, ~100 active copycats → Restructured Berlin into Lifestyle-based segments with dedicated teams; added new urban markets → Invented the Premium segment for Groupon's Bread & Butter concept — a category that didn't exist in the US parent model → Result: Europe's highest-performing city unit together with London 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐆𝐫𝐨𝐮𝐩𝐨𝐧 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 𝐃𝐀𝐂𝐇 · 𝟐𝟎𝟏𝟐 - 𝟐𝟎𝟏𝟑 (𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝟐𝟎𝟏𝟕) → Founded the Academy — institutionalized DACH-wide sales enablement, replacing ad-hoc city knowledge sharing → Designed all core training materials and sales methodology frameworks → Built a mentoring program coaching Ci…

Founder & Chief Executive Officer

MARKEN WELTEN RAUSCH

𝐅𝐨𝐮𝐧𝐝𝐞𝐝 and led one of Berlin's most distinctive experiential branding and lifestyle marketing agencies – working at the intersection of brand strategy, emotional storytelling, and high-impact activations. → Delivered brand campaigns and live activations for international clients including British American Tobacco (Dunhill & Lucky Strike) across Germany → Created exclusive brand experiences at Berlin Fashion Week – curating VIP networks of influencers, venue owners, and urban community builders → Specialized in HoReCa activations, sensory brand experiences, and lifestyle-driven storytelling Note: Agency remains active for selective advisory mandates. 𝐅𝐨𝐜𝐮𝐬: Experiential Branding · Emotional Marketing · GTM Strategy · HoReCa · Brand Positioning · Lifestyle Activation

Brand Events Manager / Interim Horeca Manager / Interim Cra

British American Tobacco

𝐋𝐞𝐝 premium brand activations and HoReCa campaigns during a dynamic expansion phase, focusing on urban trendsetters and high-end lifestyle environments. → Delivered high-impact brand experiences for international brands including Dunhill → Built and managed a strong network of strategic partners, venue owners, and key opinion leaders → Developed and executed brand and target group strategies across Germany 𝐅𝐨𝐜𝐮𝐬: Brand Experience · Event Strategy · HoReCa · Stakeholder Management