Ty Dickerson

Consumer Insights Analyst

Ferrara · Chicago, Illinois, United States

Present

Developing and delivering consumer-led research, evangelizing market trends, assisting in data analyses, and working towards instilling strategic consumer-led thought leadership

Consumer Insights Specialist | Food & Beverage Consumption

Circana · Chicago, Illinois, United States

- Leverage proprietary data in a cross-tabular software system to find innovations, gain shelf space at retailers, launch new products, set marketing strategies, find opportunity gaps, and more -Put out industry-leading reports – identify, create, and visualize critical insights and takeaways on industry-relevant topics such as trends in health and wellness, forecasting key dayparts, and inflation tracking -Turn data into powerful fact-based stories by using data analysis and visualization tools, finding critical insights, writing powerful concise stories, and presenting these to clients

Consumer Insights Associate | Food & Beverage Consumption

Circana · Greater Chicago Area

Digital Marketing Specialist

Valley to Summit, LLC · Chicago, Illinois, United States

-Took a full-stack approach to optimize all aspects of the marketing funnel, launching a variety of strategic advertisements upon completion that more than doubled sales through the winter season. -Relaunched Valley to Summit’s website, improving the fundamental wireframe and direction of the website in order to fix previous existing UX; increasing traffic by 300% and retention time went up 5x -Used A/B testing combined with website analytics to help craft the right message to reach the consumer at the right time.

Content Strategist

DNA for Insta · West Palm Beach, Florida, United States

-Managed and maintained internal social media accounts and ad campaigns with regular optimizations and reporting -Created and implemented an internal content calendar that managed social posts, social ad campaigns, and email campaigns -Pioneered email newsletter, and reoptimized email marketing efforts to better utilize retargeting and client segmentation

Marketing Consultant

elevate Health & Performance · Philadelphia, Pennsylvania, United States

-Collected information and data on customers, competitors and industry and identified a target demographic that had an overall 50% lower cost per client -Performed valid and reliable market research using frameworks such as SWOT analysis, Porters 5 Forces, PESTLE, Brand Perceptual Map, and GSTIC -Implemented Frederick marketing/CRM software automation for first time follow-ups, birthdays, 10th use follow up, referrals, and other various drip campaigns -Audited online POS and implemented suggestions to improve the customer journey

Wholesales/Marketing Intern

Kestler Financial Group · Leesburg, Virginia

-Analyzed large qualitative and quantitative data sets with 10,000+ entries and used Excel and SalesForce to organize it into useful insights for the sales team -Coordinated market research using primary and secondary data from an over 100,000 customer database and used insights to drive decisions on future ad campaigns -Assisted in the creation and implementation of surveys devised to gauge customer experience, using statistical analysis such as predictive modeling and segmentation -Launched marketing campaign that lead to the acquisition of over 5 new agents