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Diana Melencio

Diana Melencio

General Partner, XRC Brand Capital Fund

Los Angeles Metropolitan Area, United StatesRetail
Company
XRC Ventures
Title
General Partner
Seniority
Partner
Department
C Suite
Location
Los Angeles Metropolitan Area, United States
Industry
Retail

About

I’m an investor and operator with over 20 years of experience across consumer, retail, healthcare, and technology-driven businesses. My background spans public markets, venture capital, and company building - experiences that has given me exposure from the earliest stages through exit and across multiple market cycles. I’m currently a General Partner at XRC Ventures, where I lead investments in consumer brands and commerce-enabled technology companies and manage the Brand Capital Fund. I work closely with founders and boards on strategy, capital allocation, M&A, strategic partnerships, and governance-related decisions - often alongside large public companies who we count as LPs and investment partners. Earlier in my career, I spent a decade in investing and equity research covering retail, consumer, and healthcare at Robertson Stephens, Morgan Keegan, and Cramer Rosenthal McGlynn, as part of a Financial Times–recognized research team. I’m also a 2x venture-backed consumer technology fo…

Experience

General Partner

XRC Ventures · New York City Metropolitan Area

Present

At XRC Ventures, we invest across two fund strategies: a Consumer Tech Fund (consumer tech & enterprise SaaS) and a Brand Capital Fund (CPG brands). Our edge comes from deep ties with CFOs and execs at major consumer and retail companies, giving us unique insight to source, invest in, and scale high-potential startups.

Investor

WISE Ventures, LLC · Greater New York City Area

WISE Ventures is a venture fund focused on Seed to Series B tech-enabled opportunities across sports & entertainment, consumer, real estate, and adjacent industries. Select Investments include: Latch (SPAC IPO) | Fevo | Youi.TV (Acq'd by WarnerMedia) | Moved | Slate

Co-Founder & Coo

QUINN · New York, New York

QUINN, backed by well-known angel investor Jason Calacanis, XRC Labs, and Accenture, is an on-demand shopping and last-mile delivery platform for multi-brand retailers and their customers. Appeared on the Today Show, quoted in CNN, US News, The Wall Street Journal, Forbes, Glossy.co, Bustle, MarketWatch, and Monster.com.

Co-Founder & Coo

OKMYOUTFIT, Inc · Greater New York City Area

OKMYOUTFIT is a mobile application that allows you to connect with a celebrity stylist. Data captured in those interactions include: demo, geo-tagging, brands, price preferences, wish list items; providing a robust data set to inform retailers on consumer purchasing trends and behavior. Featured on ABC News; The Best of Fashion Tech, Internet Week 2015.

Healthcare, Retail, and Consumer Investments

Cramer Rosenthal McGlynn, LLC · New York, New York

Member of 15-person investment team for top asset management firm with over $13 billion AUM. Focused on investments in the Healthcare, Retail, and Consumer space, accounting for *1B+ of portfolio.

Growth Equity Investments

Chelsea Capital · New York, New York

Lead analyst responsible for identifying trading strategy and identifying long and short opportunities and investment ideas for generalist hedge fund.

Equity Research, Specialty Retail

Morgan Keegan & Company · New York, New York

First Team All-American Research Team, #1 ranked research team in the Specialty Retail sector, according to the Financial Times Institutional Investor.

Growth Equity Group

RS Investments · San Francisco, California

Member of 13-person investment team, spin-off of Robertson Stephens investment arm, focused on high-growth companies for top asset management firm with over $12 billion AUM.

Education

San Francisco State University, Lam Family College of Business

BS, Honors in Corporate Finace and Financial Services

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