About
Dynamic insights and strategy professional with 7+ years of experience in analytics, category management, and commercial strategy across leading consumer packaged goods and beverage-alcohol companies. Skilled in transforming complex data into executive-ready presentations and actionable insights that influence sales, retail, and brand growth strategies. Expertise spans KPI scorecards, growth strategies, syndicated data analysis (Nielsen, Circana, Numerator), and digital shelf performance tracking.Core Competencies: Marketing Strategy | Category Insights | Data Analysis | Consumer Insights | Sales Insights | KPI Management | Reporting | Strategic Decision-Making | Product Development | Sustainable Business | Operational Efficiency | Distribution | Risk Management | Training | Process Improvement | Compliance | Relationship Building | Cross-functional TeamsTechnologies:Advanced Excel (XLOOKUP, IndexMatch, SUMIFS), Microsoft Access, Power BI, NAV, Google Analytics, Salesforce, Zoom, Share…
Experience
Sr. Supplier Insights Analyst
Southern Glazer's Wine & Spirits · Miramar, Florida, United States
Built supplier decks for large portfolios by consolidating consumer preferences, sales performance, market behavior, and industry trends into comprehensive analyses. Leveraged advanced analytics tools and shopper insights to develop category solutions across national retail accounts, delivering recommendations that informed brand strategies, identified white space opportunities, and drove category growth. Supported leadership in assessing market risks and supplier performance while coaching suppliers and analysts on adopting reporting tools to strengthen alignment and execution.
Supplier Insights Analyst
Southern Glazer's Wine & Spirits
Focused on market calls and tracker reviews to inform product positioning, improve compliance, maximize supplier alignment, and boost sales. Researched and analyzed data on competitors, sales, market factors, and industry trends to build supplier decks.
Senior Sales Analyst
Breakthru Beverage Group · Weston, Florida, United States
Analyzed sales and promotional data to uncover category insights, optimize sales team performance, and align compensation with growth drivers. Partnered with marketing to evaluate promotion effectiveness and create retailer- and operator-facing reports that highlighted category opportunities, assortment gaps, and white space. Provided brand strategy expertise to field sales teams while influencing cross-functional partners to adopt insights-driven recommendations, strengthen execution, and support product improvement initiatives.
Sales Coordinator Analyst
Designer Eyes · Sunrise, Florida, United States
Performed pricing analysis and market research to develop competitive offers for customers and vendors, generating insights into account performance and driving profitability. Optimized and tracked sales operations for an eyewear wholesaler while managing order processing and product flow across the distribution center.
Product Management Assistant
Trane Technologies · Miami, Florida, United States
Coordinated with global teams to review, analyze, and distribute marketing data across multiple countries. Managed marketing budgets, developed materials in three languages, and partnered with vendors to ensure execution.
Marketing Assistant, Lal-D and Hpp Latam
Alexion Pharmaceuticals, Inc. · Miami, Florida, United States
Analyzed patient data across four Latin American countries, delivering weekly updates that guided strategic marketing and business decisions. Utilized Salesforce, Excel, SQL, and Access to generate insights and improve data-driven decision-making.
Education
University of Miami
Master of Science - MS, Sustainable Business
Florida International University - College of Business
Bachelor of Arts - BA, International Business
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