About
Bilingual professional, international business administrator. Experience in marketing and brand management for B2B and B2C companies
Experience
Marketing Manager, Performance Ingredients
Marketing leader for the performance and protection ingredients portfolio at Florida Food products. • Lead of the execution of the annual marketing plan • Creation of customer presentation and support of the sales team with insights and product related information • Responsible for the planning and execution of dedicated performance trade shows and conferences. Alignment with cross functional teams including R&D and sales for the execution of the events • Review and analyze consumer and market data for the creation of marketing insights • Partner with internal and external marketing agencies for the development of product campaigns and product launches. • Creation of social media post to promote the performance product line • Support performance’s president with insight information for board meetings
Associate Marketing Manager
Ingredion Incorporated · Bridgewater, New Jersey, United States
Global responsible of the promotion of Ingredion’s plant-based protein portfolio • Lead the planning and execution of dedicated plant-based protein trade shows. Responsible of the alignment of cross functional teams, development of promotional material, budget execution and yearly planning. • Networked with customers and media during trade shows to promote the platform portfolio • Review and analyzed consumer and market data for the creation of market insight that supported the GTM team efforts and customer presentations • Partner with internal and external agencies in the developing of promotional materials to increase brand awareness • Analyzed monthly Salesforce reports to support the business development efforts. Tracked ROI through Salesforce campaigns • Worked with North America communications in the planning and execution of paid media campaigns
Associate Manager, Marketing and Business Development, Protein Isolates & Concentrates
Ingredion Incorporated · Bridgewater, New Jersey
Responsible for plant-based protein marketing in North America, marketing support for the business development group • Worked closely with both internal and external insights sources to develop the plant-based protein insights • Participated in the development of the marketing plan • Lead the execution of the first plant-based protein dedicated trade show and initial creation of a trade show calendar • Developed promotion materials for the GTM teams • Analyzed and managed North Americas Salesforce
Brand Manager Assistant
Merck · Madison, New Jersey
Brand manager assistant to Bravecto’s marketing manager • Lead the planning and execution of the digital coupon project. Worked closely with internal and external agencies in the planning and launch of the project • Implemented product sampling for selected veterinary clinics to increased brand awareness and PO opportunities • Supported the administration of marketing approval tool for all marketing jobs related to the brand • Supported the development of the marketing plan based on results from SEO analysis
Brand Manager
Estibol S.A · Bogotá D.C., Colombia
Brand manager for 16 international home goods brands whiting with the Inkanta design stores • Responsible for the promotion of 16 brands including the management of the relationship with brand representatives • Accountable for brand inventory and dentification of references to be discontinued • Developed monthly budget and selected reference purchases
Sales Force Effectiveness Lead
Aspen Pharmacare · Bogotá D.C., Colombia
Leader of the sales force effectiveness for the Andean region for both nutritional and pharmaceutical divisions • Worked closely with a third-party in the maintenance and update of the medical visit toll. Improved the experience on both navigation and material availability for field reps • Developed cycle coverage reports and monthly • Supported the creation of the new incentive plan and creation of monthly calculation model
Business Intelligence Assistant Latam
Pfizer · Bogotá D.C., Colombia
Assistant to the business intelligence manager, supported the M&A process between Pfizer nutrition and Aspen colombiana • Analyzed monthly country KPIs for board meetings • Worked in the creation and analysis of data for performance councils • Assisted in marketing studies for the M&A process
Marketing Analyst
Helados Popsy · Bogotá D.C., Colombia
Marketing analyst for the marketing depart at Popsy, and ice cream brand • Leader of the children’s collection, responsible of the planning and execution of seasonal campaigns • Managed the relationship with Disney and third parties related to the collections • Involved in marketing campaigns and local events
Education
Universidad de La Sabana
International business administration, International busines
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