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Debbi Walberg

Debbi Walberg

Senior Category Insights Manager

Elk River, Minnesota, United StatesConsumer Goods
Company
Schwan's Company
Title
Sr Category Insights Manager
Seniority
Senior
Department
Master Marketing
Location
Elk River, Minnesota, United States
Industry
Consumer Goods

About

Highly motivated, retailer focused professional with 20+ years of business experience in CPG. Focus on Category Management, Analytics and Shopper & Market trends. Proven history of exceeding objectives with strategic thought leadership and breakthrough win-win analytical and consultative selling. Recognized for building trust and elevating buying relationships, enabling influence and collaborative strategy development to drive business results.

Experience

Sr Category Insights Manager

Schwan's Company

Present

Senior Category Development Team Lead

Procter & Gamble

Leads development of P&G categories in new & unique distribution channels. Delivering breakthrough win-win analytical and strategic consultative selling to exceed team target (+5%), and key category targets in 6 of 6 categories. Elevate buying relationship through category strategy meetings, category training, store walks and executive suite interactions and established P&G as the retailers go-to thought leader. Grow P&G Share by leading in store transformation of consumables through strategic category captaincy during line reviews

Senior Category Analyst

Procter & Gamble

Key contributor to the development of the Beauty, Health & Grooming categories

Analyst, Cosmetics Category

Procter & Gamble

Key contributor to the development of the Cosmetics category across multiple retailers by providing shopper insights and analytics.

Business Specialist

Procter & Gamble

Education

St. Cloud State University

Sauk Rapids High School

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