About
Transformational senior brand leader effective at solving marketing and business challenges through extensive experience in: brand and shopper strategy, business development, idea generation, customer journey, insight and creative development, competitive analysis, product development, personas, consumer research and moderating, trend and cultural observation, developing and presenting creative/ strategy briefs and thought leadership to executive levels. Category experience: retail, restaurant, beverage, CPG, technology, telecommunications, finance, automotive, travel/tourism, recruiting, utilities, service providers, medical facilities, B2C and B2B
Experience
Consumer Insights Manager
Cacique Foods, LLC. · Dallas-Fort Worth Metroplex
Present
Cacique is the #1 Brand of Hispanic Cheeses, Chorizos, and Cremas in the U.S.
Strategy & Research Director
Big Communications · Dallas, TX
Full service brand agency. Provided strategic insight and guidance to national, regional and local brands, helping them create impactful work that grows their business. Brand experience: Valvoline, Google Fiber, Alabama Power, Nicor Gas, Tekgo, GastroHealth, UAB Callahan Eye, Bayer Properties, Warrior Met Coal, Mercedes USA, Total on First and Cullman Regional Medical Center
Strategy & Insights Director
Shoptology · Dallas, TX
Shopper marketing agency. Provided strategic thought leadership to create experiences that delighted shoppers and disrupted retail. Brand experience: Walmart, Walmart Health, PepsiCo, 7-Eleven, Shell HDEO, Dean Foods (DairyPure, TruMoo, Caribou RTD Iced Coffee, Mayfield Ice Cream, Dean's Country Fresh Ice Cream), MoneyGram, Tribe Hummus, Fruit of the Loom (men's), Spalding Basketball, TTI (Hoover), Toyota (LA auto show), Kia (online loyalty), Ubisoft, GameStop
Strategy Director
TracyLocke · Dallas, TX
Full service/shopper marketing agency. Provided a senior strategic voice to a dynamic team of 70 creative and account personnel. Brand experience: T-Mobile, Lakewood Brewing
Client Advisory Board Member
One of 12 clients chosen to help advise on the development and deployment of new products and initiatives from Iconoculture
Vp Director of Brand Strategy
Luckie & Company · Birmingham, AL
Full service brand agency. Developed idea-based strategies to leverage and create traditional and digital marketing opportunities. Brand experience: AT&T, Regions Bank, McKee Foods (Little Debbie and Sunbelt), Express Oil Change & Service Center, Alabama Tourism, Mobile Bay CVB, BlueCross BlueShield of Alabama and American Cast Iron Pipe Company (ACIPCO)
Sr Brand Planner
WestWayne (now 22Squared) · Tampa, FL
Full service brand agency. Researched, developed and wrote yearly brand strategies for leading national and regional brands. Brand experience: Publix Supermarkets, Denny’s Restaurants, Taco Cabana, Hops Restaurant & Brewery, Orlando CVB and The Sports Authority
Sr Account Planner
Leo Burnett Technology Group · Austin, TX
B2B tech agency. Intimately involved in strategy development and idea generation for emerging global technology brands. Brand experience: Motorola SPS, Vignette Software, SiteStuff.com, Concero, Pervasive Software, i2 Technologies and carOrder.com
Account Planner
GSD&M · Austin, TX
Full service brand agency. Conceptualized, managed and executed market research for Fortune 500 brands. Brand experience: Southwest Airlines, Walmart, Coors, Texas Tourism, Doubletree Hotels, Brinker International (Chili’s, Macaroni Grill and On The Border), Fannie Mae, Pennzoil, Rx.com, The PGA TOUR, Lennox HVAC, Pebble Beach, No Fear, RC Cola and Laredo Boots
Education
Texas State University
BBA Management
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