David S. Rielly

Creative Director (Gaming)

UNFOLD · Los Angeles, California, United States

Present

Creative leadership for integrated marketing campaigns in gaming and beyond.

Creative Director, Campaign Consultant, and Writer

dsrielly concepts · Pasadena, California, United States

"dsrielly concepts" is my freelance DBA, so when you see this in my job history it represents a time of freelancing and consulting. During this time, I've had the pleasure of working on projects for Superplastic, UNFOLD Agency, R&R Partners, PricewaterhouseCoopers, Equal Means Equal, Sequence Group, YellowPike Media, and more. I also had the privilege of teaching several workshops on-campus at the Savannah College of Art and Design (SCAD) Ad School in January of 2024.

Group Creative Director

space.camp · Pasadena, Ca

As creative leader, my remit was: champion the work, mentor direct reports, deepen client relationships, foster inclusive culture, and lead new biz pitches. Seat on Ayzenberg network leadership team, Diversity Inclusion and Belonging team, and go-to vinyl deejay for company events. ACTIVISION x CALL OF DUTY Led cross-functional pitch team to a W on highly-competitive multi-phase pitch. Partnered with influencer team to deploy groundbreaking non-endemic creator program. Ran point on development/ execution of ambitious Call of Duty: Next live streaming event. Wrote in-game dialogue for Snoop Dogg (!) Led long-tail social/digital/influncer campaign that shifted sentiment and frothed community for Modern Warfare II (2022) launch, which passed $1billion in sales in 10 days and remains the best-selling COD game in their 20+ year history. THE POKÉMON COMPANY, INTERNATIONAL x POKÉMON 25TH CAMPAIGN Led cross-functional team to a very competitive pitch win for 25th Anniversary, Pokemon GO, and P…

Creative Director

space.camp, an independent division of a.network · Pasadena, CA

Co-founded space.camp conflict agency and built integrated team from the ground up. Creative Direction for Oculus Rift 360 Go-to-Market Campaign, including Brand Anthem and Oculus Studio Game Trailers, Keyart, Digital and Social Campaign.

Creative Director

Ayzenberg · Pasadena, CA

Agency Creative Director for Facebook (Facebook Gameroom), Mattel (Matchbox, Hot Wheels, Mega Bloks, VS Rip-Spin Warriors, Max Steel) Peak Games (Toy Blast, Spades Plus) and more. Living on the frontlines of a Frontline Marketing agency and synthesizing the Listen + Create + Share approach into creative brand strategies across platforms. Forever a writer at heart, always striving to elevate brand storytelling into an art form.

Associate Creative Director

Ayzenberg Group · Pasadena, CA

Creative Director for ongoing Social Media campaigns for Zynga's Words With Friends and Empires & Allies, and launch social media campaigns for Microsoft's Surface Pro 3 and Microsoft Band. ACD on announce video documentaries for Microsoft HoloLens. ACD and lead agency writer for numerous Mattel clients including Matchbox, Max Steel and UNO. Lead writer for Broadcast department, including over 200 trailers, TV spots and sizzles since 2009. Key creative strategist and big idea generator for over 40 winning pitches since 2009. Tagline generator for Sega, Azubu, Mattel, Microsoft and others.

Senior Copywriter / Creative Strategy Lead

Ayzenberg Group · Pasadena, CA

Formulation and integration of creative strategy for campaigns and brands, writing for broadcast, online, print, and social.

Copywriter

Ayzenberg Group · Pasadena, CA

Marketing and Advertising, primarily for Video Game industry. Game trailers, websites, banner ads, packaging, naming, taglines, etc.

Copywriter

SapientNitro · Los Angeles, California, United States

Contract copywriting gig for the successful refresh of the Hawaiian Airlines brand. Wrote for website and EM/DM efforts and traveled regularly with the team to Hawaii for research and puddle-jumping expeditions.

Freelance Copywriter

dsrielly concepts · Los Angeles, CA – New York, NY

Concepting and copywriting for HUGE, Inc., Mott's, Westfield, ABC Family, Creative Asylum, VS Network, Haley Miranda Group, and more. Skillset includes Branding, Marketing, Promotions, B-to-B Communication, and other Interest Generation including: Online promotions and cross-promotional concepts for Feature Film/DVD releases and TV Programming, Websites, TV Spots, RFP's, Direct Mail, Brochures, Capabilities Pieces, Blogging, Sell Sheets, Press Releases, Naming, etc.

Reader and Story Editor

A&E · Los Angeles, CA – New York, NY

Reader and Story Editor

Hallmark Media · New York, NY

Reader and Story Editor

Showtime · New York, NY