Experience
Consumer Insights Associate Manager, Morning Foods
General Mills · Greater Minneapolis-St. Paul Area
Growth Analytics for the Morning Foods Operating Unit
Consumer Insights Associate Manager, Meals & Baking Solutions
General Mills · Greater Minneapolis-St. Paul Area
Growth Analytics within the Meals & Baking Solutions Operating Unit.
Consultant
IRI · Greater Minneapolis-St. Paul Area
• Support Target’s Food & Beverage business group by providing expertise on how best to use IRI’s syndicated POS and Consumer Panel data to find insights and make business decisions to better meet customers’ needs. • Develop the IRI brand at Target by becoming a trusted partner and building a reputation for being responsive, detail-oriented, and helpful in framing business questions to provide better insights. • Trained over 250 users in Target’s Merchandising organization on how to use IRI data to make customer-based decisions by assessing performance, quantifying market trends, and understanding consumer behavior.
Advanced Business Analyst
3M · Greater Minneapolis-St. Paul Area
• Deliver scheduled and ad-hoc analysis of direct and POS sales data, distributor rebates, marketing campaigns, new product performance, macroeconomic trends, and sales territories and compensation. • Summarize complex data and communicate insights to business leaders and other stakeholders in a matrixed organization. • Automate all published reports and continuously seek ways to improve speed and quality of deliverables for internal clients.
Business Analyst
3M · Greater Minneapolis-St. Paul Area
• Developed self-serve reporting tool and dashboard; provide ongoing support to sales reps, channel managers, and marketers. • Provided analysis for the integration of Capital Safety, the global leader in fall protection and 3M’s largest-ever acquisition at $2.5B. Identified opportunities to cross-sell safety products, and created a process to load these leads to CRM. • Fostered a more collaborative culture by founding and leading a monthly Analytics team meeting; creating a shared OneNote as a resource to help the team share best practices, standardize reports, and prepare for 3M’s global ERP deployment.
Merchandise Planning Manager
Target · Greater Minneapolis-St. Paul Area
• Supervised five Business Analysts. Delivered performance evaluations and built development plans to support career growth. Lead team in managing multiple tasks and deadlines, and created an environment that fostered accountability and honesty. • Directed monthly financial planning process with responsibility for $150M in average inventory. Motivated team to achieve inventory and in-stock goals, and ensured that capital was allocated to maximize sales while also meeting turnover goals. • Guided team through integration of Stores and Target.com merchandise planning teams. Leveraged project management and change management skills to ensure success of this crucial change that helped Target develop omnichannel capabilities.
6sigma Project Lead
Target · Greater Minneapolis-St. Paul Area
• Managed a cross-functional team that used advanced Excel functions and statistical modeling to improve new product forecasts across the company. Excel tool was used 15,000 times to set up hundreds of thousands of items in the first year, with positive feedback from users due to increased accuracy and decreased workload. • Improved corporate goal-setting methodology to better incentivize Merchandise Planning teams to carry enough inventory to support an appealing in-store presentation and to deliver an exceptional in-store experience for customers. • Earned 6Sigma@Target Green Belt based on quantifiable improvements in Back to College best practices for headquarters and store team members, which saved thousands of hours of rework and allocated inventory more strategically.
Senior Business Analyst
Target · Greater Minneapolis-St. Paul Area
• Forecasted sales, allocated inventory, and analyzed Target’s $80M/year fresh pork, rib, and ham business. • Achieved $5M in sales of Archer Farms ham in Q4 2011, exceeding forecast of $3.8M. My analysis showed sales upside in some regions and I persuaded Merchandising leadership to place a large incremental order to capture these potential sales. • Overhauled Perishables division forecasting process for store remodels and rolled out improved process to 40 analysts. This change simultaneously improved fill rates and reduced expired product, improving margin by $2.5M in 2012.
Business Analyst
Target · Greater Minneapolis-St. Paul Area
• Forecasted sales, allocated inventory, and analyzed Target’s $100M/year sausage, bacon, and hotdog business. • Helped the processed meat buyer generate profitable sales increases in bacon by optimizing promotional pricing and cadence.
Education
Washington University in St. Louis
Washington University in St. Louis - Olin Business School
BSBA, Finance
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