David Janik

Insights Manager

Griffith Foods

Present

Marketing Manager

Griffith Foods · Alsip, Illinois, United States

Assoc. Marketing Manager

Griffith Foods · Alsip, Illinois

Associate Brand Manager

Smithfield Foods - John Morrell Food Group · Lisle, IL

Developed best in class at-store marketing events to drive brand awareness in local markets Managed and developed key promotions including consumer sweepstakes, PR events, hospitality for customers, and In-store promotions Worked with advertising and public relations agencies to develop PR events with driving brand and customer exposure Collaborated with advertising agencies to develop in-store collateral for promotional time periods and everyday consumption Managed an A/P spending budget of $8MM across four different brands Led cross-functional teams on continuous management projects and new item development Collaborated with creative agencies to develop a re-branding strategy for the Margherita Dry Sausage brand

Associate Brand Manager- Iconic Brands

Ferrara Candy Company · Oakbrook Terrace

Managed the re-branding of the Lemonhead & Chewy Lemonhead brand to be more relative with today’s younger consumer Designed & Implemented the Now & Later re-branding & marketing program to revitalize a stagnant brand for future growth Developed and managed Lemonhead social media program with a creative agency to support re-branding of Lemonhead Collaborated with market research agencies to develop consumer insights for Now & Later re-branding strategy Managed brand P&L on 13 Iconic brands in my portfolio Led cross-functional teams on continuous management projects and new item development Collaborated with Master data, IT, and operations to develop the company wide project management system for commercialization Closely managed the budget to ensure effective use of marketing spending

Marketing Analyst

Ferrara Candy Company · Oakbrook Terrace

Implemented a conjoint analysis for the Black Forest fruit snack brand to develop new innovation to jump start growth in a growing confection segment Assisted in detailed analysis for Black Forest brand strategy and worked with VP of marketing to develop a brand re-design Utilized the IRI syndicated & customer database to measure portfolio performance and develop selling stories for customer presentations Led cross functional team for all commercialization and re-branding projects

E- Marketing Coordinator

K-12 Teachers Alliance

Managed e-marketing campaigns for half of the companies marketing efforts Maintained the distribution list of over one million contacts Ensured our company was CAN –SPAM compliant Developed & implemented a new content strategy to attract more leads which helped boost enrollment for our less effective campaigns Developing an engagement strategy using email automation to help convert leads to sales

Professional Development Coordinator

K-12 Teachers Alliance

The K-12 Teacher Alliance is an organization that partners with Colleges and Universities throughout the United States to bring off-campus Masters programs to local areas for teachers. We develop marketing plans and materials to advertise the programs for K-12 Teachers. These materials include: E-Mail Campaigns, Flyers, and Direct Mailings. After development, we oversee the delivery and distribution of these materials. We work to build relationships with school Superintendents, Principals, Union Officials, and other Adminstrators to market the services of the K-12 Teachers Alliance. We do this through intensive cold-calls and local information meetings. These relationships lead to efficient distribution of marketing materials to the teachers. We guide the teachers, who are prospective students, through the entire application and enrollment process for our partner Colleges and Universities.