Danuta Florczyk

Managing Director / Founder

tectugether

Present

https://tectugether.com tectugether combines the excellence of four powerful brands to help businesses navigate the complexities of the digital world. From Concept to Execution, our brands provide a range of services and expertise to master the digital landscape. Tectuconsult - Strategic consulting for digital success tectumedia - Our original media production powerhouse 4Senses.art - Our creative design studio And a strong partnership with Apprime for cutting-edge technology solutions Same passion, broader horizon: tectugether.

Advisory Council Member

British Chamber of Commerce in Germany e.V. (BCCG)

Present

Angel Investor

the Evangelistas

Present

Managing Director/ Founder

tectumedia GmbH

Present

Founder & Managing Director Danuta Florczyk founded and successfully scaled a digital consultancy specializing in digital transformation and innovative marketing solutions. She oversees the strategic management of digital marketing budgets and has developed proprietary marketing technology solutions to optimize business performance. Under her leadership, a team of 30 professionals delivers high-impact digital strategies and implementation services, creating measurable value for clients. Her diverse portfolio includes prominent brands such as Otto, Marc O'Polo, Globus Baumärkte, Börse Stuttgart, and BB Bank, among others.

Managing Partner

Mediacala GmbH · Berlin

Danuta Florczyk led a digital marketing and media consultancy focused on display marketing and strategic partnerships. As Managing Partner, she directed high-impact campaigns for leading brands, driving audience engagement and conversion optimization. Her leadership ensured the successful delivery of tailored marketing solutions while fostering long-term client relationships and strategic growth opportunities.

Director of Display Marketing and Partnerships

Project A Ventures GmbH & Co.

Danuta Florczyk directed strategic partnerships and spearheaded marketing initiatives to drive growth for start-up ventures. She led the development of innovative marketing strategies designed to scale early-stage companies and establish their market presence. Her work included designing and executing data-driven marketing campaigns tailored to the unique needs of emerging businesses, ensuring measurable impact and sustainable growth.

Head of Display Marketing

Zalando · Berlin, Deutschland

Danuta Florczyk led a large team dedicated to display marketing and performance optimization for Zalando. She managed multi-million euro budgets to drive growth and expand into international markets. She played a key role in selecting and implementing cross-functional technology tools to enhance marketing performance and analytics. Additionally, she contributed to Zalando's internationalization strategy and developed scalable processes for other Rocket Internet ventures, including Home24, eDarling, Groupon, and fashion4home.

Head of Account Management

Yahoo!

Danuta Florczyk played a pivotal role in bridging US and European teams during the implementation of digital marketing products and strategies. She successfully managed the rollout of US-developed products to European markets, ensuring seamless adoption and alignment across diverse teams. As part of her responsibilities, she developed and executed pan-European digital marketing strategies, overseeing a multi-million-euro advertising budget to drive growth and operational excellence. Her work spanned key locations, including Sunnyvale (Silicon Valley), Dublin, London, and Munich.