About
Building digital ecosystems since age 12. Turning viral mechanics into sustainable 8-digit profits. With 24 years of experience in the digital B2C space, I have evolved from launching my first internet projects as a teenager to building global media infrastructures. I don’t just chase trends; I build systems that dominate them. 🏛 THE OPERATOR: Social Sweethearts As Co-Founder & CEO of Social Sweethearts, I lead the world’s largest publisher for individualized content. The Flagship: We operate Nametests, the most played Facebook Instant Game of the last decade. The Scale: We have reached 500M+ users globally across 40 languages. The Economics: We bootstrapped this venture to significant 8-digit annual profits—driven by organic growth, proprietary technology, and zero external dependency. 🚀 THE EXPERT: Viral Growth & Strategy My expertise lies in the intersection of psychology, data, and technology. I understand how to engineer attention and convert it into long-term retention. I have…
Experience
Founder & Investor
VIRAL GROWTH Ventures GmbH · Köln und Umgebung, Deutschland
Present
Investment vehicle and incubator for high-scalability digital business models. Viral Growth Ventures serves as an incubator. This is where I test new market hypotheses and support early-stage founders with capital and operational expertise. Core Activities: 🚀 Venture Building & Incubation: The launchpad for over 50 digital products in the last two decades. We identify market gaps, build MVPs rapidly, and validate viral mechanics before scaling. This was the birthplace of the concepts that led to my major successes. 🤝 Angel Investments: Providing Pre-Seed and Seed capital to ambitious founders. Focus: B2C Platforms, Gaming, AdTech, and Viral Media. Philosophy: I back founders who understand product but need the playbook for exponential organic growth. 🧠 Strategic Advisory: Helping portfolio companies move from "paid growth dependency" to organic viral loops and sustainable monetization models.
Co-Founder & Managing Director
Buddy Network GmbH
Present
Building hyper-local social networks that bridge the gap between online & offline. With Buddy Network, we operate Beer Buddy, a leading social utility app that connects friends in real-life. We cracked the code on scaling a consumer social app in a highly competitive market. The Traction: 🚀 8 Million+ Users: Scaled the user base to over 8 million registered users globally. 📱 App Store Dominance: Consistently ranked in top chart positions within the "Social" and "Lifestyle" categories across multiple countries. Why it matters: Unlike pure content platforms, Beer Buddy drives real-world action. We enable users to notify friends, share locations, and meet up instantly. My Role: Applying my expertise in viral loops and organic growth to the mobile app ecosystem (iOS & Android), proving that retention mechanics work across different platforms.
Co-Founder & Ceo
social sweethearts GmbH · Köln
Present
Building the world's leading publisher for individualized content & viral gaming. I bootstrapped Social Sweethearts from a concept to a global media powerhouse with significant 8-digit annual profits and zero external funding. We combine proprietary technology with viral psychology to entertain millions daily. Key Achievements: 🏆 Dominating the Market: Creator and publisher of "Nametests," the #1 Facebook Instant Game worldwide for over a decade. 📈 Massive Scale: Reached a total of 500M+ lifetime users across our portfolio without relying on paid user acquisition (organic viral loops). 💰 Financial Excellence: Scaled the company to sustained 8-digit annual profits, proving that high-reach media models can be highly profitable. 🌍 Global Infrastructure: Built a content ecosystem serving users in 40+ languages simultaneously, managing complex real-time traffic spikes. Core Focus: Transitioning from viral web-publishing to a sustainable gaming ecosystem. Leading a high-performance team…
Education
University of Cologne
Bachelor, Betriebwirtschaftslehre
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