About
I'm a consumer-led strategy leader with deep experience translating consumer, shopper, and market understanding into business decisions that drive growth In my current role at Campbell's, I partner closely with brand, innovation, sales, and R&D leaders to shape portfolio direction, brand strategy, pricing considerations, and long-term growth plans. I'm often brought in when teams need to navigate ambiguity, pressure-test assumptions, and make tradeoffs with incomplete information While my background is rooted in consumer insights, my impact has been in elevating that perspective from executional research to strategic partnership, helping leadership teams move from data to decisions. I'm known for synthesizing complex inputs into clear narratives that support alignment and action across highly matrixed organizations I'm most effective in environments that value consumer-led thinking as a driver of strategy, not just a source of data, and where cross-functional collaboration is essential…
Experience
Consumer Insights Strategist (Strategy & Growth Focus)
The Campbell's Company · Camden, New Jersey, United States
Present
Lead consumer strategy for Campbell's Crackers portfolio (Goldfish and Lance brands), partnering with cross-functional teams to inform portfolio decisions and brand strategy. Previously led consumer strategy for Juice (V8) and Baby food (Plum Organics) categories
Associate Group Director
NAXION · Philadelphia, PA
Worked with global Fortune 100 B2B clients across various industries. Managed all aspects of quantitative and qualitative marketing research projects, including study design, instrument development, sample planning, fielding, analysis, reporting, and presentations to clients.
Research Associate
GfK Custom Research North America · Greater Philadelphia Area
Managed key brand health tracking studies with CPG clients.
Senior Project Intern
Gongos Research · Greater Detroit Area
Internship that sparked my interest in consumer behavior and consumer insights
National Vice President
AIESEC Venezuela · Caracas Area, Venezuela
Led national office in achieving mission of the international, nonprofit student exchange organization.
Education
The Ohio State University Fisher College of Business
MBA, Marketing and Finance focus
University of Georgia - Terry College of Business
Master of Marketing Research
Miami University
B.S., Finance
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