Cynthia Langston

About

Cynthia Langston started her career in qualitative research in NYC as a strategic planner at TBWA Chiat/Day and North Castle Partners Advertising, where she conducted focus groups, ethnographic interviews and on-site research for the agencies’ wide variety of clients. She then served as Consumer Research Manager at Diageo, where she continued moderating, along with managing quantitative projects. A RIVA-trained moderator and QRCA affiliate, Cynthia has conducted studies among a diverse span of consumer types and age groups, including male and female adults, children and teens. Her range of qualitative experience includes brand positioning/strategy, advertising and packaging testing, promotions evaluation and new product development for a broad variety of categories and brands. In 1999, Cynthia launched Consumer Dig to focus on qualitative research and consumer insight consulting. Consumer Dig boasts an upbeat, energetic approach to the “insight dig” and the ability to “speak consumer l…