About
Strategic leader with 10+ years of experience driving brand growth through business strategy, consumer insights, and cross-functional alignment. Proven ability to translate complex data into actionable plans that influence product, marketing, and executive decision-making. Adept at building foundational consumer segmentation, developing long-range plans, facilitating executive offsites, and architecting strategic frameworks that guide brand direction and cross-functional execution. Known for blending analytical rigor with brand intuition to fuel storytelling, innovation, and consumer connection across retail, lifestyle, wellness, and performance categories.
Experience
Director, Business Strategy & Consumer Insights
TravisMathew · Los Angeles, California, United States
Present
Senior Manager, Business Strategy & Consumer Insights
TravisMathew · Los Angeles Metropolitan Area
Senior Manager, Business Strategy
TravisMathew · Los Angeles, California, United States
Consultant
Boston Consulting Group (BCG) · Los Angeles Metropolitan Area
Summer Consultant | Social Impact Ambassador
Boston Consulting Group (BCG) · Los Angeles, California, United States
Director, West Division Business Strategist
UBS · San Francisco Bay Area
Associate Director, West Division Business Strategist
UBS Financial Services, Inc. · San Francisco
Financial Advisor
UBS Financial Services, Inc. · Menlo Park, California
Wealth Planning Analyst
Undergraduate Research Apprentice
Office of Financial Management Intern
Financial Planning & Analysis Intern
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
University of California, Berkeley
Bachelor of Science (BS), Environmental Economics and Policy
Mount Shasta High School
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