About
Research professional with more than 25 years of experience crafting stories through data synthesis and insight translation to positively impact business results. Key strengths include ability to collaborate with cross-functional partners to understand critical business questions in order to develop unique and comprehensive learning plans focused on delivering executable solutions. Respected subject matter expert in multiple areas including market research methodologies and trends used across the industry. Additional skills include certifications in Focus Group Moderation and JDA Space Planning.
Experience
Consumer & Market Insights Manager
Mars Petcare · Franklin, TN
Insights Lead
Mars Petcare · Franklin, TN
– Oversees all research at Mars owned and operated market research facility – Consults as subject matter expert on market research approaches and methodologies and advises on current trends in the industry – Responsible for providing recommendations to internal research partners for effective research design – Evaluates and recommends third-party vendors where appropriate – Utilizes advanced research technology including eye-tracking, virtual reality, eComm usability, and geo-fencing to provide enhanced research results – Develops research screeners, discussion guides and surveys – Oversees¬ respondent recruitment through third-party vendors – Moderates multiple projects in a variety of traditional and non-traditional formats including focus groups, dyads, IDIs and shop-alongs – Creates best-in-class best practices, guidelines and standards to build consistency in approach and outcomes across the insights organization
Category Insights Manager - Cat
Mars Petcare · Franklin, TN
– Responsible for development and execution of shopper insights learning plan for total cat business – Worked with various internal partners to understand and answer key business questions – Gathered and analyzed a variety of data sources and inputs in the development and communication of stories – Generated insights and distilled and communicated research findings – Developed and delivered analytics and solutions that delivered relevant insights and solutions to field sales teams and headquarters multifunctional teams – Developed and disseminated key analytics and insights including Aisle/SKU Productivity analysis, New Item selling stories, Integration of multiple data sources into scorecards, reports and analyses, Planogram development – Project co-lead for creation and opening of first ever Mars owned market research facility
Customer Business Planning Manager
Mars Petcare · Franklin, TN
– Worked with senior level management to create annual sales targets for each account team and supported the annual planning process through coordination with sales planning and development of appropriate process and tools – Responsible for collaborating with all field sales account teams to accurately deliver customer level forecasting to demand planning every period – Provided reporting and analysis on forecast and commitment related topics, including forecast accuracy and commitment attainment – Drove process and tools improvements through cross-functional collaboration, effective management of outside vendors, and internal user training
Senior Sales Analyst
Mars Petcare · Franklin, TN
– Provided analytical support for sales teams, including analysis of channel, segment, and customer information as well as identification of trends, issues, and opportunities – Responsible for data integrity and consistency – Developed reporting systems for complex, non-standard customer team needs
Sales Analyst
ProQuest · Ann Arbor, MI
Business Manager
Ann Arbor School for the Performing Arts · Ann Arbor, MI
Business Manager
Argent Consulting Services, Inc. · Oklahoma City, OK
Economic Development Specialist
Oklahoma Department of Commerce · Oklahoma City, OK
Business Manager
The Wiles Company, Inc. · Oklahoma City, OK
Manager of Research
Indepth Data Inc. · Oklahoma City, OK
Analyst
Indepth Data Inc. · Oklahoma City, OK
Education
Oklahoma State University
Bachelor of Business Administration (B.B.A.), Finance
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