About
Being a marketing general manager is exactly what you’d expect—I’m obsessed with what drives consumer behavior and how to translate those insights into value for both people and the business. With 15+ years of experience across Fortune 500 and fast-moving, resource-constrained environments, I’ve had the opportunity to lead and influence work at companies including Intel, Kraft, and Foster Farms. My background spans finance, innovation, P&L ownership, brand building, commercial strategy, integrated marketing, and data analytics. This breadth allows me to connect dots across functions and build strategies that are not only creative, but commercially sound and operationally executable. What drives me Connecting with people at all levels, from frontline teams to senior executives Developing products and brands that improve lives and solve real problems Embracing curiosity and uncertainty to test, learn, and evolve Using storytelling to create relevance, resonance, and impact Experience & s…
Experience
Brand and Insights Director
Present
Responsible for the marketing and sale go-to-market strategy, new products and innovation, category management, and insights for the retail business.
Marketing Director
Directed business strategy and P&L management for the $1 billion retail fresh chicken business.
Senior Brand Manager
Foster Farms · San Francisco Bay Area
Repositioned Foster Farms master brand through agency selection, project planning, and timely market launch window across multiple food categories: fresh chicken, frozen fully cooked chicken, corn dogs, and lunchmeat.
New Product Development Manager
Trinidad Benham · Greater Denver Area
Leading product innovation and development across three key businesses (foodservice, private label, and branded business)
Brand Manager, Oscar Mayer Bacon
Lead business team responsible for $0.9B in revenue. Accountable for the strategic planning, product pipeline, portfolio assortment, marketing communications, and holistic P&L management of Oscar Mayer bacon (pork bacon, turkey bacon, pre-cooked bacon, and bacon bits). A leader and mentor to a team of two marketers.
Sr. Associate Brand Manager, Oscar Mayer Bacon
Kraft Foods Group
Managed $0.6bn traditional pork bacon segment within a $0.9bn category team and accountable for the entire category integrated marketing campaign execution. Traditional pork bacon led category under new pricing strategy to two years of significant top and bottom line growth. - "Wake Up and Smell the Bacon" digital marketing campaign won prestigious Cannes Silver Lion Award for mobile advertising
Associate Brand Manager, Oscar Mayer Coldcuts
Kraft Foods Group
Managed $0.7bn heritage cold cuts segment within the largest legacy Kraft Foods Group category team, $1.8bn
Summer Associate Brand Manager, Oscar Mayer Coldcuts
Kraft Foods Group
Consulted on the Deli Fresh brand go-to-market Hispanic strategy and quality improvement on a sub sandwich lunch making kit to better compete with the quick service restaurant usage occasions
Worldwide Corporate Marketing Group Consolidator
Intel Corporation · Santa Clara, CA
Lead financial analyst responsible for the financial management of the global direct marketing annual budget of $500 MM by cultivating relationships between five global region financial analyst leads. Facilitated optimizing financial investments between media types, countries, and B2B/B2C programs that informed Chief Marketing Officer check-book trade-off decisions.
Marketing Financial Analyst / Systems Lead
Intel Corporation · Santa Clara, CA
Represented the worldwide Corporate Marketing Group finance organization in gathering the system requirements, creating testing plans, and training for the first ever SAP global re-platform project and Aprimo MRM system implementation. Oversaw the financial planning, budget management, and program optimization of the press relations and field sales marketing spend of $20 MM per year.
Planning and Performance Reviewing Intern
Carlson Companies, Inc. · Minnetonka, MN
Supported the Carlson Leisure and Travel Services Divison's senior financial analyst team. Analyzed profitability of travel franchises and forecasted associate and supplier contributions to local marketing funds. Partnered with resource planning committee to update financial system.
Mid America Events and Expos Student Intern
Kocina Marketing Companies · Burnsville, MN
Convinced local businesses to sponsor and advertise in Mid America's four expos events held annually in Minneapolis, MN. Two Senior Expos, Body Mind Life Expo, and Women's Expo.
Education
UNC Kenan-Flagler Business School
Master of Business Administration (M.B.A.), Marketing
The Hong Kong University of Science and Technology
Master of Business Administration (M.B.A.), MBA Exchange for Marketing in China
University of Minnesota
Bachelors, Finance, Marketing, International Business
London Study Abroad
Undergraduate Exchange, International Business
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