About
I am skilled in identifying growth and innovation opportunities through customer insights, and influencing business teams to make evidence-based decisions. I am known for providing solid strategic thinking and sound guidance. I played key roles in the development of successful brick & mortar and e-commerce products at leading consumer-packaged-goods and service companies. I have exceptional communication skills, written and verbal. I have expertise in quantitative and qualitative research methodologies. Additional skills include trend analysis, consumer discussions (focus group facilitator, 1-on-1 interviewer, ethnographic observation), influencing others and relationship building. My background includes a Ph.D. in Political Science and journal publications
Experience
Research Leader
The Scotts Miracle-Gro Company · Dublin, Ohio, United States
DIRECTOR, MARKET RESEARCH (2008-September 2020) Directed market research projects and designed research approaches. Collaborated with internal and external partners. Recruited, coached and supervised managers and analysts. - Partnered with Marketing and R&D to identify, develop and test new product concepts in lawns and weed control, each achieving over $50 million in retail sales. - Played key role in identifying opportunities for new e-commerce subscription brands, each projected to achieve strong sales and high customer retention rates. - Led cross-functional team to develop (Lawn & Garden) store-of-the future design concepts based on retail trends. Designs were positively received by leading home improvement retail companies. - Successfully coached and trained research managers, some becoming Research or Strategy Directors at leading companies. Trained brand managers in innovation tools to generate better ideas and faster concept development. - Pioneered the application of research…
Global Market Research Manager
Managed international and domestic market research projects, including sensory tests, A&Us and brand image studies. Analyzed syndicated data on purchase behavior and trends.
Education
University of Essex
BA, Mathematics & Politics
Washington University in St. Louis
PhD, Political Science
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