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Courtney Jacob

Courtney Jacob

Consumer Insights at Vuori

Carlsbad, California, United StatesRetail
Company
Vuori
Title
Sr. Consumer & Marketplace Insights Manager
Seniority
Manager
Department
Master Marketing
Location
Carlsbad, California, United States
Industry
Retail

Experience

Sr. Consumer & Marketplace Insights Manager

Vuori · Carlsbad, CA

Present

Director, Fan Insights

Warner Records · Los Angeles, California, United States

•Profile and analyze audiences and fan bases across the label's extensive roster of artists, providing valuable insights to inform marketing, digital marketing, and A&R decisions. •Utilize audience data insights to facilitate strategic partnerships between brands, sync teams, and artists. •Collaborate with the marketing team to develop strategies rooted in behavioral and consumption trends, driving the growth of fan groups for various artists. •Piece together listening patterns and consumer behaviors to provide actionable intelligence for marketing campaigns and artist development. •Conduct primary qualitative and quantitative market research to address specific inquiries and amplify the voices of fans, ensuring their preferences and interests are represented in label initiatives. •Identify white space and growth opportunities while also cultivating a deep understanding of our fans. •Present research findings in an easily digestible way to label CEO, artist managers and decision makers…

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Education

California State University, Fullerton

Bachelor's degree, Business Administration, Marketing

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