About
CEO and C-level executive with 21+ years of experience scaling digital, SaaS and platform businesses across B2B and B2C environments. Over 10 years of full P&L responsibility (up to €90m ARR) as CEO, CCO and Managing Director — combining strategic depth with hands-on operational execution across product, commercial and organisational leadership.I specialise in building integrated growth systems — not optimising isolated functions. My focus is on aligning product strategy, monetisation, go-to-market, pricing, retention and operating models to create repeatable, scalable and profitable growth.Throughout my career, I have led scaling initiatives, turnarounds and M&A integrations in both VC-backed (MEDWING) and corporate (XING / Siemens) environments — translating strategy into clear KPIs, decision frameworks and execution rhythm.Increasingly, I integrate AI-enabled workflows and automation into commercial, product and operational systems. I see AI not as a feature or cost lever, b…
Experience
Ceo / Managing Director
Techstarter GmbH · Hamburg, Germany
Present
Full P&L responsibility for a digital IT and cloud upskilling provider (50+ FTE). Led a strategic turnaround to profitability in <6 months and positioned the company for sustainable growth and successful merger within the group. Key achievements: - Defined and implemented a focused corporate strategy, transitioning the business from opportunistic execution to a scalable, KPI-driven operating model with clear priorities and execution rhythm - Led organizational restructuring and operating model redesign to increase resilience, cost discipline and execution clarity - Introduced systematic digitalization, AI-enabled workflows and process automation across marketing, sales, analytics and operations - Built and implemented AI-supported tutoring and feedback systems, significantly improving service quality and scalability while reducing manual workload - Professionalized marketing and sales by establishing structured demand generation, CRM-based lifecycle management and clear funnel ownershi…
Chief Marketing Officer (Cmo) & Chief Product & Technology Officer (Cpto) for B2c & B2b
MEDWING · Berlin, Germany
Executive leadership role in a VC-backed health-tech scale-up (250 FTE) – leading a cross-functional organization of 60 employees across Marketing, Business Development, Product, UX/Design, Engineering, and IT. Reported directly to the CEO and served as a member of the C-level team. Led the transformation from a top-line growth startup to a scalable, profitable platform business, combining marketplace and SaaS monetization. Key achievements: - Built a two-sided marketplace connecting >600k healthcare professionals with employers across DACH, responsible for the full funnel (awareness → activation → conversion → retention) and user experience across B2C & B2B segments - Scaled new candidate acquisition by +30% while reducing CPL by >30% through channel diversification (TikTok, influencers, SEO) and turnaround of performance marketing into profitable growth - Defined MEDWING’s brand identity and positioning, relaunched website, and launched multi-channel campaigns – doubling candidate ac…
Managing Director / GeschäFtsfüHrerin Xing Platform I P&L, Monetization, Product, Sales, Marketing
XING · Hamburg Area, Germany
Member of the XING Executive Board (reporting to CPO) | €90 m ARR SaaS and subscription portfolio | 150 FTE Overview: Led the commercial and product transformation of XING’s core B2C and B2B subscription business (freemium & SaaS models) within one of DACH’s largest digital platforms. Full P&L ownership and responsibility for growth, monetization and customer experience across multiple subscription and SMB product lines. Key Achievements: - Scaled and diversified subscription revenue streams (>€90 m ARR) across five digital products at different maturity stages — balancing acquisition and retention through pricing, value creation and customer lifecycle management. - XING ProBusiness: Launched and scaled a SaaS solution for SMB sales professionals (LinkedIn Sales Navigator competitor) via a lean go-to-market (content, telesales, online sales); achieved +80 % YoY revenue growth. - XING Premium: Revived growth of the mature B2C subscription product (>1 m paying members) from saturation to…
Director Growth / Go-to-Market, New Business & Innovation Lab
XING · Hamburg Area, Germany
Built and led XING’s internal innovation lab with full P&L responsibility to develop and scale new digital business lines and revenue models. Accountable for strategy, product-market fit, and go-to-market execution across three cross-functional teams (25 FTE) covering marketing, analytics, SEO, sales/telesales, and customer success. Key Achievements: - Developed, launched & scaled three new B2C/B2B digital businesses – driving both subscription and marketplace monetization. - XING Coaches / ProCoach – built a two-sided marketplace for professional coaches; scaled ProCoach membership revenue +390 % YoY via telesales, SEO-content and SEA acquisition. - XING Campus – launched student sub-brand generating +300 k new registrations p.a. (~25 % of total new users) through performance-driven Facebook marketing. - Executive Premium & Circles – introduced new executive membership tiers (+55 % YoY revenue growth pre-Covid) via ARPU uplift and premium positioning. - Built agile, cross-functional t…
Senior Manager Corporate Development & Strategy
XING · Hamburg, Germany
Owned corporate strategy and portfolio development for XING; led board-level strategy projects, M&A processes and market/competitive intelligence to drive revenue and EBITDA growth across B2C/B2B subscription businesses. Key achievements - Developed XING Strategy 2020 with the Executive Board to double revenue & EBITDA; presented to the Advisory Board. - Built the growth & sales strategy for XING E-Recruiting (B2B) with clear go-to-market, pricing and capacity model toward €300m revenue ambition. - Defined the growth strategy for Advertising, incl. monetization roadmap, targeting and channel mix. - Drove inorganic growth pipeline (screening, commercial due diligence support, integration hypotheses) to expand the product/market portfolio. Keywords: Corporate Strategy · M&A · Go-to-Market · Subscription/Marketplace Monetization · Portfolio & Growth Strategy · Board Advisory
Director of Strategy, Sales Excellence and Marketing
Member of divisional management team of €500 m industrial technology business. Led strategy, sales excellence, and global marketing functions to drive commercial performance and profitable growth. Key achievements - Defined and implemented a 5-year global growth strategy to double division revenue to €1 bn at 8 % EBIT through organic and inorganic levers. - Built and led Sales Excellence organization – introduced global key-account management, consultative selling model, sales KPIs, and CRM rollout. - Directed B2B marketing and brand positioning across all industries and regions; developed new storytelling-based brand identity and full marketing toolkit. - Managed teams of 17 across marketing and sales excellence; member of divisional steering board. Keywords: B2B Growth Strategy · Sales Excellence · Go-to-Market · Commercial Transformation · Branding & Marketing Leadership · Industrial Technology
Head of Strategy & Business Development for Intelligent Traffic Solutions
Member of executive management team, leading strategy and business development for a €500 m global business unit. Defined and executed a 5-year growth and profitability strategy (2011–2016) to expand to €900 m revenue and increase EBIT from 5 % to 9 %. Key achievements - Delivered division-wide performance improvement through portfolio consolidation, cost efficiency and R&D optimization. - Developed innovation- and software-driven growth initiatives adding >€150 m potential revenue. - Defined regional expansion strategies across 20+ key markets; strengthened customer partnerships with major cities (+€200 m growth potential). - Built cross-functional alignment across sales, R&D and regional leadership teams for implementation and tracking. Keywords: Growth Strategy · Digital Transformation · Commercial Excellence · Go-to-Market Strategy · P&L Optimization · Smart Infrastructure
Senior Management Consultant
Worked on global strategy, growth, and M&A projects across Siemens’ Industry and Energy sectors. Focused on scaling, integration, and go-to-market excellence in international markets. Selected projects - Led M&A integration and sales setup for newly founded Solar Thermal Energy BU (Israel). - Developed growth strategy (SMART initiative) for Metal Technologies BU in emerging market India. - Designed and implemented sales reorganization and profit improvement program for global Industry Sector. Keywords: Corporate Strategy · M&A Integration · Growth Strategy · Go-to-Market Excellence · Change Management
Marketing Associate & Key Account Manager
Reuters · Geneva, London, New York City
Completed a 3-year international management trainee program, rotating across marketing, account management and business analysis functions. - Supported key accounts including HSBC, Allianz, Barclays and RBS. - Managed multimedia product marketing (newswires, online, pictures, video) in New York. - Built strong foundations in B2B customer management, commercial operations and digital product monetization. Skills: International Experience · Account Management · Marketing · Business Analysis · Customer Success
Education
Community of European Management Schools (CEMS)
Master, International Management
WU (Vienna University of Economics and Business)
Master's degree, International Business
Erasmus University Rotterdam
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