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Mary C. Cooper

Mary C. Cooper

Consumer & Market Insights Lead @ Mammoth Brands (Formerly Harry’s Inc.) | Ex-Estée Lauder Companies

New York, New York, United StatesMarket Research
Company
Mammoth Brands
Title
Consumer & Market Insights Lead @ Mammoth Brands (Formerly Harry’S Inc.)
Seniority
Manager
Department
Master Marketing
Location
New York, New York, United States
Industry
Market Research

About

Consumer insights leader with a passion for innovation, an entrepreneurial spirit and 11 years of experience in transforming insights into actionable recommendations. Naturally curious, creative and strategic thinker with expertise across quantitative and qualitative research methodologies. Experienced in leading, consulting and partnering with global brands to successfully bring new products to market. On a mission to uncover new to the world insights, make sense of emerging trends and translate consumer understanding into actionable strategies that drive business growth.

Experience

Consumer & Market Insights Lead @ Mammoth Brands (Formerly Harry’S Inc.)

Mammoth Brands · New York, United States

Present

Lead insights for the Mammoth Brands female portfolio across categories, leveraging agile research capabilities to quickly inform consumer and customer understanding within a fast paced, late-stage-start-up environment.

Manager, North America Consumer Insights

Colgate-Palmolive · New York, New York, United States

Led North America Oral Care Insights across Toothbrush, Whitening (Optic White) and Kids categories.

Senior Manager, Global Consumer & Market Insights

The Estée Lauder Companies Inc. · New York, United States

Managed consumer and market insights for the Clinique brand globally, responsible for designing, managing, and executing research activities across foundational, strategic, innovation, positioning & architecture, shopper, and communications. Drove insights across skincare and makeup portfolios through close collaboration with cross-functional partners at the global, regional, and local levels.

Manager, Global Consumer & Market Insights

The Estée Lauder Companies Inc. · Greater New York City Area

Research Manager

Ipsos · Chicago, IL

Consulted leading global Beauty, Consumer Packaged Goods and Consumer Healthcare manufacturers in designing and executing custom research approaches that solved critical business challenges related to innovation, new product development and in-market validation.

Innovation Team Leader

Ipsos · New York, NY

Built and lead a team of four analysts in managing quick turn, front-end Innovation projects, while also developing new research methodologies grounded in behavioral science.

Senior Research Analyst

Ipsos · New York, NY

Managed multiple research projects simultaneously, and analyzed data to create actionable conclusions and recommendations for clients.

Research Analyst

Ipsos · New York, NY

Marketing Assistant

Constellation Brands · California, United States

Education

University of Connecticut School of Business

Bachelor's of Science, Business Administration, Marketing

ISI Florence

Certificate, International Economics

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