About
Consumer insights leader with a passion for innovation, an entrepreneurial spirit and 11 years of experience in transforming insights into actionable recommendations. Naturally curious, creative and strategic thinker with expertise across quantitative and qualitative research methodologies. Experienced in leading, consulting and partnering with global brands to successfully bring new products to market. On a mission to uncover new to the world insights, make sense of emerging trends and translate consumer understanding into actionable strategies that drive business growth.
Experience
Consumer & Market Insights Lead @ Mammoth Brands (Formerly Harry’S Inc.)
Mammoth Brands · New York, United States
Present
Lead insights for the Mammoth Brands female portfolio across categories, leveraging agile research capabilities to quickly inform consumer and customer understanding within a fast paced, late-stage-start-up environment.
Manager, North America Consumer Insights
Colgate-Palmolive · New York, New York, United States
Led North America Oral Care Insights across Toothbrush, Whitening (Optic White) and Kids categories.
Senior Manager, Global Consumer & Market Insights
The Estée Lauder Companies Inc. · New York, United States
Managed consumer and market insights for the Clinique brand globally, responsible for designing, managing, and executing research activities across foundational, strategic, innovation, positioning & architecture, shopper, and communications. Drove insights across skincare and makeup portfolios through close collaboration with cross-functional partners at the global, regional, and local levels.
Manager, Global Consumer & Market Insights
The Estée Lauder Companies Inc. · Greater New York City Area
Research Manager
Ipsos · Chicago, IL
Consulted leading global Beauty, Consumer Packaged Goods and Consumer Healthcare manufacturers in designing and executing custom research approaches that solved critical business challenges related to innovation, new product development and in-market validation.
Innovation Team Leader
Ipsos · New York, NY
Built and lead a team of four analysts in managing quick turn, front-end Innovation projects, while also developing new research methodologies grounded in behavioral science.
Senior Research Analyst
Ipsos · New York, NY
Managed multiple research projects simultaneously, and analyzed data to create actionable conclusions and recommendations for clients.
Research Analyst
Ipsos · New York, NY
Marketing Assistant
Constellation Brands · California, United States
Education
University of Connecticut School of Business
Bachelor's of Science, Business Administration, Marketing
ISI Florence
Certificate, International Economics
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