About
Marketing leader with 20+ years of experience building brands that perform and leading teams that inspire. With experience in consulting, design, consumer goods, and venture capital, I've launched category-defining products, transformed how companies position themselves, and built marketing functions from the ground up. My edge: fluency in design combined with hard-won expertise in growth, P&L impact, and cross-functional leadership. I lead with strategic rigor and ship with creative conviction. Proven track record managing significant budgets, scaling acquisition engines, partnering with C-suite, and building high-performing teams that hit ambitious targets without sacrificing craft for conversion. The kind of leader who can whiteboard brand architecture in the morning and optimize growth strategies in the afternoon. I thrive when rallying teams around a creative shared story that actually moves the business. Core expertise: Marketing leadership | Brand strategy | Go-to-market strateg…
Experience
Vp of Marketing and Growth
Good Eggs · San Francisco Bay Area
Leading brand, product, positioning, and growth marketing for Good Eggs, an online grocer delivering organic locally-sourced groceries. Responsible for setting a marketing strategy and brand vision that inspires and engages customers to shop for their weekly groceries and meals. Managing Marketing Team responsible for: new customer acquisitions, lifecycle marketing, new product launches, narrative building, product positioning, advertising, and re-engagement campaigns. Overseeing everything from customer insights to creative campaigns and metrics to paid performance. Part of the executive team and in close coordination with how marketing can influence and impact the tech team, food, operations, and finance.
Stanford Gsb Board Member, Women'S Circles Global Management
Stanford University Graduate School of Business
Global Management Board Member for Stanford's Graduate School of Business Women's Circles – a program committed to growing a community of thriving Alumnae. Leading the Marketing Committee to manage campaigns and drive engagement across 22 regions, 171 circles, and 430+ volunteers.
Director of Marketing
Heath Ceramics · San Francisco Bay Area
Led the Marketing and Creative Teams for Heath Ceramics, a 75-year-old company with a lasting legacy in the ceramics and design world. As a member of the Executive Steering Committee, I was responsible for driving sales through go to market strategies and leading brand narrative and product marketing through creative and business-driven strategies. Owned all aspects of marketing strategy and execution including: brand management, positioning, media and communications, campaigns, and product launches. Worked in close coordination with both the sales and creative team to align marketing strategies in support of the product roadmap. And built a forecasting model to track successful sales targets with finance.
Managing Director, Global Brand
IDEO · San Francisco Bay Area
Drove marketing strategy for global design consultancy IDEO. Co-led the global marketing team of 50, and supported CMO Whitney Mortimer in researching and developing strategic directions. Oversaw redesign of global brand strategy, systems, and operations. Built annual marketing roadmap and developed customer archetypes and tools based on client data and insights.
Senior Director, Global Brand & Marketing Strategy
IDEO · San Francisco
Led large-scale brand and marketing programs. Designed and launched IDEO’s ‘Future of Global Marketing,’ which led to building a new brand architecture and full-stack marketing capability. Leveraged audience research to support sales and editorial direction. Marketing Advisor for emerging B2B and B2C businesses: IDEO CoLab and IDEO U.
Director, Marketing and Communications
IDEO · San Francisco Bay Area
Directed MarCom for IDEO’s two largest locations. Developed thought leadership opportunities for IDEO executives across industries on global stages (e.g. TED, Aspen Ideas Festival). Designed and executed full-funnel marketing strategies and managed budget. Worked with clients to tell business stories in national media. Led book launch of The New York Times bestseller, "Creative Confidence" by David Kelley.
Senior Marketing and Communications Lead Uk
IDEO · London, United Kingdom
Built regional awareness in the business world for IDEO’s ability to create impact through design. Managed European marketing and brand strategies. Worked closely with entrepreneur and investor Tom Hulme to launch and grow OpenIDEO, an on-line innovation platform for social good. Designed events, crafted stories, built EU network, and managed media opportunities.
Design Recruiter
Recruited for industrial design, user experience, graphic design, and mechanical engineering.
Personal Assistant and Photo Editor
James Nachtwey's Studio - War Photographer
Managed studio for New York-based international war photographer James Nachtwey
Education
Stanford University Graduate School of Business
Master's degree, Business and Management
Tufts University
BA, English
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