Experience
Director Shopper & Category Insights at Nestle Health Science
Nestlé Health Science · Bridgewater, NJ
Present
Director Consumer Insights
The Nature's Bounty Co. · Holbrook NY
Present
Responsible for influencing the Direct to Consumer organization, via thought leadership and bringing the voice of the consumer to life
Director Shopper & Category Insights
Pfizer Consumer Healthcare · Madison, New Jersey
Present
Worked across the US Pfizer consumer business, have lead a team of 6 Shopper Insight Managers and Category Managers. Partnered with the Customer Team Shopper leads, Sales Strategy and Marketing in order to use consumer & shopper insights in data driven Insights to Action planning with Retailers. • Developed Health & Wellness/ACA Platforms that has been shared & Actioned with Walmart & Walgreens teams. • Leading a cross functional team that under took research to understand the Aging Shopper currently activating with Wakefern • Hired and managed an on-line shopper community for quick turn retailer focused shopper insight development Responsible for o Organizational Shopper Insights Budget (Insights, Loyalty data, Analytic Tools and Associations Memberships) o Loyalty Contracts across the organization for 6 customer o Category management tools & training for the organization • Managed Food & Club Value S&CI manager
Director Global Shopper
Work across the full Global J&J consumer enterprise, leading cross functional teams of Shopper professionals globally to develop and implement consistent shopper capabilities, process, language and training regardless of where in the world a shopper colleague works. • Capabilities include methodologies & vendors, Shopper Career pathing, Shopper skill sets and Competency models • Process includes offering the organization all the tools a shopper or Category manager needs to excel in their role. Including but not limited to on-line databases, syndicated service contracts and global access, assortment optimization tools, planogram software and image libraries. • Training includes a Global Shopper Academy (4 day Shopper practitioner course, 2 day Category Management class and/or a 16 self guided on-line class), Assortment Optimization training, Planogram training (Theory and software skills)
Director of Us Shopper Marketing
Worked across the full Domestic J&J consumer enterprise, leading a team of 7 Shopper Managers, partnering with the Customer Teams Shopper leads, Sales Strategy and Marketing to tie the Shopper insights and platform activations to what J&J stands for in the eyes of our retailers. • Lead the development and testing of the US Healthcare Leadership project. This work and data has now been linked with the larger Global Health & Wellness project and has been expanded globally. • Lead the Healthcare awareness work for the Dollar Channel. Dollar has expanded their HBA category and needed to understand the Drivers and Barriers to purchase of HBA within the Dollar COT. • Launch the Digestive Health Authority (DHA), increase incremental sales 11% the separated the GI category into Upper, Middle Lower to ease shopping and placement. Managed the team that is working on Gen 2 of the DHA. • As a member of the Global Shopper Swat Team we analyzed and developed a list of the areas that J&J needs to foc…
Education
University of Hartford
BA in Sociology & Social Research, Sociology & Social Research
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