Cliff Pfefferkorn

Partner, Founder

eStrategy Consulting GmbH · Metropolregion Berlin/Brandenburg

Present

True successs in digital transformation comes from mastering a powerful triangle of technological innovation, clear strategic direction, and genuine customer focus. As Founding and Managing Partner of eStrategy Consulting, I help companies define and execute their digital innovation and transformation strategies with clarity, discipline, and measurable impact. What drives me is turning ideas into tangible results and ambition turns into performance — with structure, speed, and pragmatism. Over the past 25 years, I have supported companies across Europe, North America, and the Middle East in rethinking business models, accelerating the use of digital technology, securing competitiveness, transforming organizations, increasing efficiency, and embedding data-driven innovation. I work with executive boards as well as operational teams — because real transformation happens only when all levels move together. I am also active as an early-stage investor, M&A and startup advisor. Core areas of…

Digital Business Consultant

Pfefferkorn || Pfefferkorn · Berlin

Worked with a network of independent consultants, creatives and developers to help enterprise and SME clients to succeed in the digital world. Special focus on car OEMs, retail and mobility. Key clients included Volkswagen (concept lead for the global online sales funnel incl. online showroom, car configurater, dealer sites), Schlecker (relaunch of online shop), Mercedes Benz (website for one of the biggest car dealers in Germany), Siemens Mobile (head of contept for new global webshop), Bertelsmann, Audi and more.

Head of Business Unit Berlin and Head of Practice Group "Information Architecture"

Skillberry · Berlin, Hamburg

Skillberry was a Hamburg-based digital full-service provider offering strategic consulting, creative services and technical development for companies such as Galeria Kaufhof, Burda or Sanex (belonging to Colgate-Palmolive). I was leading the Berlin office, including 12 consultants, creatives and software developers. Additionally, I was head of the information architecture team located in Berlin and Hamburg.

Head of Practice Group Information Architecture Germany

iXL Enterprises Inc. · Berlin, Hamburg, Atlanta

As head of information architecture, my task was to support European enterprise clients on topics like digital strategy, monetization, user-centric design and user needs and UX strategy and to build and manage a team of 6 information architects in Berlin and Hamburg.

Business Development Manager

iXL Enterprises Inc. · Atlanta, Berlin, Hamburg, London

iXL was a global digital full-service provider with a comprehensive service portfolio covering strategic consulting, top management consulting, creative services, operational services and technical development. My roles included business development for countries in Germany and Europe..

Creative Director Digital Concepts

MIDAT · Frankfurt am Main, Potsdam

MIDAT AG was a boutique consultancy focussing on management consulting, executive search and digital services. As creative director digital concepts I was responsible for a team of 8 creative consultants based in Frankfurt am Main and Potsdam, serving customers such as Deutsche Bahn, Bankhaus Metzler or planetcom (organizer of the Berlin loveparade)