About
18years of professional experience in Consumer Insights and Strategy as well as Brand Management. Solid experience in leading Consumer Insights and Strategy among different brands and categories from Spirits and Wine to traditional CPG. Expert in consumer research and consumer behavior to help shape brand strategies, launch new Innovations, evaluate and optimize creative and promotional campaigns as well as in-market performance tracking. Enthusiastic, fast learner and with strong people skills focused on solving problems to deliver results!
Experience
Global Consumer Insights Director - North American Whiskeys
Pernod Ricard · United States
Consumer Insights Director - Americas Regional Hub
The HEINEKEN Company · United States
Consumer Insights & Strategy Lead for Innovation
Pernod Ricard · New York City Metropolitan Area
The Glenlivet Brand Mkt Manager
Pernod Ricard · New York City Metropolitan Area
Senior Consumer Planning and Insights Manager
Pernod Ricard · Greater New York City Area
Shopper Insights Manager
Pernod Ricard · United States
Consumer Insights and Business Inteligence Manager
Pernod Ricard · Brazil
Latam Consumer Insights Coordinator
Latam Consumer Insights & Business Inteligence Analyst
Cadbury plc.
Research Trainee
Research Intern
GfK · São Paulo Area, Brazil
Education
ESPM
Bachelor Degree in Business Management and Marketing
Columbia Business School
Innovation: Designing Innovation Blueprint in Organizations, Marketing
Columbia Business School
Quantitative Intuition: Making Smarter Decisions with Imperfect Information, Marketing Research
Harvard Extension School
Innovation: Design Thinking and Identifying Opportunities in Market Trends, Marketing
ESPM
Master in Sports Marketing
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