About
Experienced Consumer Insights and Market Research professional with an MBA, skilled in analyzing data across diverse industries such as Home Improvement, Retail, CPG, Financial services, and more. I specialize in delivering actionable insights that shape strategic decision-making, drive product development, and enhance customer engagement. My expertise in leveraging various research tools and methodologies helping businesses navigate market trends and consumer behavior, contributing to their overall growth and success.
Experience
Consumer Insights Analyst
· New Jersey, United States
Present
Market Research Analyst
Benjamin Moore & Co. · Montvale, New Jersey, United States
Associate Consumer Banking
JPMorganChase · New Jersey, United States
Research Executive
Dichter & Neira · Dominican Republic
Managed market research projects from inception to client delivery, ensuring quality supervision and smooth operations. This included overseeing project processes, monitoring collections, and payments. Along the way, I developed strong analytical and problem-solving skills in a fast-paced environment.
Business Planning Analyst
GroupM · Dominican Republic
Responsible for data collection and analysis through research on media consumption, audiences, consumer profiles, trends, and brand market investment, providing insights to support the planning team in developing communication and media plans tailored to each brand’s consumer needs.
Market Research Analyst
Alpha Consulting S.A. · Santo Domingo, Distrito Nacional, Dominican Republic
Market research projects management, in both market research fields: in the qualitative: focus group coordination, in-depth interviews, and neuromarketing execution. In the quantitative: control the field survey team the entire process from training to data collection. Constant communication with the B2B client.
Education
Universidad Nebrija
Master of Business Administration - MBA, Tourism Management Expert
Instituto Tecnológico de Santo Domingo
Bachelor's degree, Marketing
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