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Cindy Araujo

Cindy Araujo

MBA - Consumer Insights/ Market Research / Business Intelligence

Elmwood Park, New Jersey, United StatesMarketing & Advertising
Company
Goya Foods
Title
Consumer Insights Analyst
Seniority
Senior
Department
Master Marketing
Location
Elmwood Park, New Jersey, United States
Industry
Marketing & Advertising

About

Experienced Consumer Insights and Market Research professional with an MBA, skilled in analyzing data across diverse industries such as Home Improvement, Retail, CPG, Financial services, and more. I specialize in delivering actionable insights that shape strategic decision-making, drive product development, and enhance customer engagement. My expertise in leveraging various research tools and methodologies helping businesses navigate market trends and consumer behavior, contributing to their overall growth and success.

Experience

Marketing Research

Goya Foods

Present

Consumer Insights Analyst

· New Jersey, United States

Present

Market Research Analyst

Benjamin Moore & Co. · Montvale, New Jersey, United States

Associate Consumer Banking

JPMorganChase · New Jersey, United States

Research Executive

Dichter & Neira · Dominican Republic

Managed market research projects from inception to client delivery, ensuring quality supervision and smooth operations. This included overseeing project processes, monitoring collections, and payments. Along the way, I developed strong analytical and problem-solving skills in a fast-paced environment.

Business Planning Analyst

GroupM · Dominican Republic

Responsible for data collection and analysis through research on media consumption, audiences, consumer profiles, trends, and brand market investment, providing insights to support the planning team in developing communication and media plans tailored to each brand’s consumer needs.

Market Research Analyst

Alpha Consulting S.A. · Santo Domingo, Distrito Nacional, Dominican Republic

Market research projects management, in both market research fields: in the qualitative: focus group coordination, in-depth interviews, and neuromarketing execution. In the quantitative: control the field survey team the entire process from training to data collection. Constant communication with the B2B client.

Education

Universidad Nebrija

Master of Business Administration - MBA, Tourism Management Expert

Instituto Tecnológico de Santo Domingo

Bachelor's degree, Marketing

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